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Franz Riedel

๐Ÿ‘ค Speaker
136 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

Yeah, that's pretty accurate.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

Uh, around 2 million.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

So we, we grew over the last month from around 2 million to 3.5 roughly now.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

And at a bit of a slow start into the, into the last year, but, uh, we're pretty happy with, with where we are now.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

Like 76% or something, yeah.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

Oh, actually back then we had a very small team.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

It was basically, so we're based out of Berlin, Germany.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

My co-founder and I were basically, well, reaching out to people, going through our investors network, well, traveling the country on the cheapest train tickets we could find, hoping to get foot in the door somewhere.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

And we did that until we had around probably 15, 20 customers.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

And at that point we saw, well,

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

To be honest, because we came from a B2C background, we had to make a couple of adjustments for business use.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

For example, people did want to be able to schedule posts for a Sunday.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

Private people didn't need that.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

Businesses did.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

So the first five to 10 customers were pretty slow because we had to make some adjustments in the product.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

That was around until mid-2015.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

So, Fran, sorry.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

So different channels, a lot of trade shows and still some cold reach out, cold email, LinkedIn works really well.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

Some performance marketing, mostly probably word of mouth.

SaaS Interviews with CEOs, Startups, Founders
1733 They're Raising $5m Right Now on $3.6m in ARR

That still works very well.