Franz Riedel

It's probably 15,000 to 20,000 a month, 20,000 per trade show.

And well, we usually get at least one deal out of a trade show.

So let's say anything, like if it's five really decent leads, it's good enough for us.

Sometimes it's 10, sometimes 20.

And sometimes it's also people we've spoken to before, but for them, it's really helpful, especially from an old sort of industry and meeting to meet somebody in person.

That's really important for their purchasing decision.

So we see this as an important step, even though we might have talked to them before.

And it's a bit hard to quantify.

It's at least one new cold lead for a trade show.

Uh, and the customer acquisition cost?

Well, it's a bit higher because we have some, some, some other chances around 25,000.

Yes, we do.

However, we should have much more.

So our average, well, we had a net negative turn last year for the first time.

First half of the year, we didn't have so much to upsell, but with the new product line, things have, yeah, have taken off a bit.

Let's say over the last 12 months, well, let's say about zero.

Last six months, it was probably 2.5 net negative per month.

Still room for improvement, but yeah, it's a start.

That would be amazing.

But let's see if we can scale it this way.