Freya India

Yeah, I think so.

I think it's more of a sort of avatar now where you

there's a terror of aging among young women.

And so I wrote a piece ages ago about 12 year olds worrying about wrinkles on Reddit forums and obsessively ruminating over pictures, whether they, whether they aged, um, writing out all of the sun exposure they've had and checking, you know, is this something that could make me look worse in the future?

Comparing all of their anti-aging routines and their children, um,

Yes, yeah, yeah.

Well, this is- Get more sun.

Sometimes it's girls worrying about wrinkles before they've got through puberty because they've grown up with watching influencers who are worrying about that and who are having to sort of exaggerate their neuroticism, up their neuroticism to get clicks.

But then you have young girls, that's the first they encounter, first sort of young women role models they encounter who are warning them about this.

And I think social media in general just makes you ruminate.

And so girls already ruminate more than boys.

But then they're on all these platforms like Reddit where you all co-ruminate together.

The point is you talk about your problems.

You see that most with the mental health stuff where it will be, oh, you think it's bad you've got ADHD.

Well, I've got autism and ADHD.

Yeah, exactly.

And I think the platforms, again, they encourage that because you have all influencers are competing for attention.

But then you have influencers whose whole brand now is their mental health diagnosis.

They are the ADHD influencer brand.

And I think that creates some very bad incentives because then you basically compete over your diagnosis.