Fritz Heffinger

They do.

We actually started the company.

Have you ever seen the movie Out Cold, which is Zach Galifianakis' first movie?

That's actually where the name of the company comes from.

That is correct.

Yes, sir.

So one of the quotes in the movie is, I didn't invent snowboarding.

They keep giving me credit for it.

And I kind of loved it.

Exactly.

It's kind of like the amateur set man thing.

I'll try anything once.

So, uh, our last, one of our last big things we did was for Nordstrom.

Uh, Nordstrom is obviously a very large company and they asked us to help take their brand on the road.

You know, Nordstrom has been around for a long time, especially those of us who lived in the Midwest and,

And they're trying to, you know, kind of rebrand and regroup and reach that young consumer.

So we've actually taken three shipping containers and turned them into mobile experiences.

And they kind of come together as one experience at events like South by Southwest and places all over the country.

So that tour ended and we actually are getting ready to start it again at South by Southwest this year.

You should.