Fritz Heffinger

You should.

We do everything in those things.

A lot of it is not necessarily focused on the clothing and the apparel.

It's more focused on the lifestyle.

Yeah, exactly.

It's all about the experience.

You want to have an authentic experience with consumers.

People are so smart these days and they can read through the lines really quickly.

So the more authentic it is and feels, the better it is for them.

From the bare cargo container out to the road, depending on what needs to be in it, it's about $100,000 to $200,000.

You make it sound that easy, but yes, it does fold up and then it gets forklifted up and goes.

We actually have one.

I'm sitting in the loft of our office.

I'm looking down.

We actually have one in the middle of our office space right now that we're trying to get redone as well.

yeah about there and then again and then it's transporting it and staffing it things like that but you know you get something from from base metal to go is that you know we we were known for and have been known for for using vintage vehicles and you know this shipping container thing kind of kind of played right into that you know we took old beat up vehicles and turned them into kind of rolling uh show pieces and they were mobile stores and things like that we wanted to go bigger the next thing was a shipping container

Yeah, they are.

They also, you know, they do a lot of, you know, with Nordstrom, they're doing a lot of branding as well and rebranding.

So it, you know, as much as everybody wants a return on investment with hard numbers, the biggest return is actually being on site and listening to consumers and talking to them.

So shoot a lot of video and stuff there too, just to show people exactly what that experience is.