Fritz Heffinger

as much as email metrics and things like that are great, you can't put a price tag on somebody saying, I can't wait to use this at Nordstrom or I just bought a whole bunch of stuff there, you know, or you changed my perspective.

That kind of stuff is just, you know, where there's weight in gold.

A very undisclosed amount that I can't tell you.

I can give you a range of to put something on the road for a month or two from a large vehicle to a small shipping container is somewhere in the $300,000 to $600,000 range, depending on what it needs to be done.

But that's totally...

fully inclusive of giveaways, all the software that needs to be built, everything.

That all gets done here in-house.

Exactly.

Everything gets done here in-house.

We have very, very few vendors.

So unlike a lot of the agencies that I worked for before and a lot of my employees have worked for, we do everything in-house.

We don't want to...

you know, hold our hand for somebody else or blame somebody else for something that we could have done.

So we do everything from the vehicle shipping to the container building, to the container shipping, to the logistics, to the software building.

Everything is done here in-house.

We have a couple of very key partners that help us put a few pieces together, but everything is done here.

Exactly.

Well, we hope so.

But yes, we don't like to have many errors.

2015 total revenue was just about two and a half million.