Garret J. White

put them together and have people share your sales video like it was talked about as a documentary on Netflix. Yeah. And it worked. And so our movies were visceral. They went dark and light. They would rip people into pieces as they watched them. Our target, not everyone. But our target market, we knew who they were. We built huge pain books of thousands of applications.

put them together and have people share your sales video like it was talked about as a documentary on Netflix. Yeah. And it worked. And so our movies were visceral. They went dark and light. They would rip people into pieces as they watched them. Our target, not everyone. But our target market, we knew who they were. We built huge pain books of thousands of applications.

We had books that were this thick with exact verbiage that our guys used to describe the pain of their situation. So we could embed that language into our sales documentaries and into our copy in a way that we could describe the painful pit of this man's reality in words and language that immediately resonated but was better and more clear than he'd ever been about his own problems.

We had books that were this thick with exact verbiage that our guys used to describe the pain of their situation. So we could embed that language into our sales documentaries and into our copy in a way that we could describe the painful pit of this man's reality in words and language that immediately resonated but was better and more clear than he'd ever been about his own problems.

We had books that were this thick with exact verbiage that our guys used to describe the pain of their situation. So we could embed that language into our sales documentaries and into our copy in a way that we could describe the painful pit of this man's reality in words and language that immediately resonated but was better and more clear than he'd ever been about his own problems.

Yeah, and our goal was to have guys be like, almost feel like we had followed them around with a camera. Yeah, exactly. And even when I would talk about simple things about their habits and masturbation.

Yeah, and our goal was to have guys be like, almost feel like we had followed them around with a camera. Yeah, exactly. And even when I would talk about simple things about their habits and masturbation.

Yeah, and our goal was to have guys be like, almost feel like we had followed them around with a camera. Yeah, exactly. And even when I would talk about simple things about their habits and masturbation.

Because we knew. We were dudes. We did the same shit. And we had data points on thousands of men. We knew what it is. So when I would describe, your wife is in bed, you're terrified, you can't reach across to even touch her, everything in you wants to connect with this woman, but it feels like the Great Wall of China is between the both of you.

Because we knew. We were dudes. We did the same shit. And we had data points on thousands of men. We knew what it is. So when I would describe, your wife is in bed, you're terrified, you can't reach across to even touch her, everything in you wants to connect with this woman, but it feels like the Great Wall of China is between the both of you.

Because we knew. We were dudes. We did the same shit. And we had data points on thousands of men. We knew what it is. So when I would describe, your wife is in bed, you're terrified, you can't reach across to even touch her, everything in you wants to connect with this woman, but it feels like the Great Wall of China is between the both of you.

And so instead of reaching across, that freshest way to touch her, you dip off into the bathroom, go find your favorite porn again, and find yourself jerking off in the toilet, only to be filled with guilt and shame over the fact that this is happening, waking up the next morning with rage and anger because of the fact that you have put yourself in this situation, the one vagina you chose, and you're trapped like a motherfucker.

And so instead of reaching across, that freshest way to touch her, you dip off into the bathroom, go find your favorite porn again, and find yourself jerking off in the toilet, only to be filled with guilt and shame over the fact that this is happening, waking up the next morning with rage and anger because of the fact that you have put yourself in this situation, the one vagina you chose, and you're trapped like a motherfucker.

And so instead of reaching across, that freshest way to touch her, you dip off into the bathroom, go find your favorite porn again, and find yourself jerking off in the toilet, only to be filled with guilt and shame over the fact that this is happening, waking up the next morning with rage and anger because of the fact that you have put yourself in this situation, the one vagina you chose, and you're trapped like a motherfucker.

When I describe it with those words, I'm describing not only my experience, I'm describing the experience of thousands of other men. Now, to single dudes who don't have a wife and three kids, we work after them. So people are like, you need to broaden your message. Well, hell no. We're staying right here in our vertical.

When I describe it with those words, I'm describing not only my experience, I'm describing the experience of thousands of other men. Now, to single dudes who don't have a wife and three kids, we work after them. So people are like, you need to broaden your message. Well, hell no. We're staying right here in our vertical.

When I describe it with those words, I'm describing not only my experience, I'm describing the experience of thousands of other men. Now, to single dudes who don't have a wife and three kids, we work after them. So people are like, you need to broaden your message. Well, hell no. We're staying right here in our vertical.

And if we're going to expand the vertical, then we're going to language a different vertical. But we are going to stay in this vertical and we're going to master this vertical all the way to the bottom. Well, there's enough people, too. Married men. Plenty. That was fun with the younger guys, too, that saw us when we first started. They would see our marketing and be like, wow, it's really good.

And if we're going to expand the vertical, then we're going to language a different vertical. But we are going to stay in this vertical and we're going to master this vertical all the way to the bottom. Well, there's enough people, too. Married men. Plenty. That was fun with the younger guys, too, that saw us when we first started. They would see our marketing and be like, wow, it's really good.

And if we're going to expand the vertical, then we're going to language a different vertical. But we are going to stay in this vertical and we're going to master this vertical all the way to the bottom. Well, there's enough people, too. Married men. Plenty. That was fun with the younger guys, too, that saw us when we first started. They would see our marketing and be like, wow, it's really good.