Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing

Garret J. White

👤 Person
297 total appearances

Appearances Over Time

Podcast Appearances

Living The Red Life
Garret J. White on Why Modern Men Are Lost

We were selling a three to four to five year journey with us. So we would speak about this place of freedom that was way over here. Yeah. And we would identify it as this is checkpoint number one of seven. Welcome to the journey.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

Well, we're still, like everybody else, looking for a slow off the first, right? We're trying to liquidate off that first program. But I would say about 50% of the time our ad spend off the first initial lead development with our bump sales and our upsells, we will liquidate. The other 50% we don't, that happens on the first offer.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

Well, we're still, like everybody else, looking for a slow off the first, right? We're trying to liquidate off that first program. But I would say about 50% of the time our ad spend off the first initial lead development with our bump sales and our upsells, we will liquidate. The other 50% we don't, that happens on the first offer.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

Well, we're still, like everybody else, looking for a slow off the first, right? We're trying to liquidate off that first program. But I would say about 50% of the time our ad spend off the first initial lead development with our bump sales and our upsells, we will liquidate. The other 50% we don't, that happens on the first offer.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

And then we have some paths where we're taking where we're okay, like an insurance company, we know the retention of that client, we're okay to be profitable six months. because Dan Kennedy was the one who was teaching me back in the day too, he's like, the guy that can spend the most money to get the lead is gonna dominate.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

And then we have some paths where we're taking where we're okay, like an insurance company, we know the retention of that client, we're okay to be profitable six months. because Dan Kennedy was the one who was teaching me back in the day too, he's like, the guy that can spend the most money to get the lead is gonna dominate.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

And then we have some paths where we're taking where we're okay, like an insurance company, we know the retention of that client, we're okay to be profitable six months. because Dan Kennedy was the one who was teaching me back in the day too, he's like, the guy that can spend the most money to get the lead is gonna dominate.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

We actually flipped the model too because I tried in the beginning to go down the path of like this Ascension model everyone's talking about. Low, Ryan Dice, all these guys were like, sell the low thing, then upgrade, then upgrade, then upgrade, then upgrade. I was like, dude, I'm just too dumb to do this. Like I'm not smart enough to put all this shit together.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

We actually flipped the model too because I tried in the beginning to go down the path of like this Ascension model everyone's talking about. Low, Ryan Dice, all these guys were like, sell the low thing, then upgrade, then upgrade, then upgrade, then upgrade. I was like, dude, I'm just too dumb to do this. Like I'm not smart enough to put all this shit together.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

We actually flipped the model too because I tried in the beginning to go down the path of like this Ascension model everyone's talking about. Low, Ryan Dice, all these guys were like, sell the low thing, then upgrade, then upgrade, then upgrade, then upgrade. I was like, dude, I'm just too dumb to do this. Like I'm not smart enough to put all this shit together.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

So I'm just going to flip it upside down. And when they say they're going to go over here at 25K, I'm just going to flip the whole funnel. and we're going to close all traffic to this one thing, and then we're going to sell it. We actually sold a $10,000 program. For six years, we only had one offer. $10,000, live event, that's it.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

So I'm just going to flip it upside down. And when they say they're going to go over here at 25K, I'm just going to flip the whole funnel. and we're going to close all traffic to this one thing, and then we're going to sell it. We actually sold a $10,000 program. For six years, we only had one offer. $10,000, live event, that's it.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

So I'm just going to flip it upside down. And when they say they're going to go over here at 25K, I'm just going to flip the whole funnel. and we're going to close all traffic to this one thing, and then we're going to sell it. We actually sold a $10,000 program. For six years, we only had one offer. $10,000, live event, that's it.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

James, you take Facebook market. So if I was running, I ran an agency for a bit. And if I'm running an agency, it doesn't matter what I'm selling. I can put people into the same emotional pocket. So if you look at, this is where people fuck up too, because when they're looking at selling something, they're looking at the first level of problem solution.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

James, you take Facebook market. So if I was running, I ran an agency for a bit. And if I'm running an agency, it doesn't matter what I'm selling. I can put people into the same emotional pocket. So if you look at, this is where people fuck up too, because when they're looking at selling something, they're looking at the first level of problem solution.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

James, you take Facebook market. So if I was running, I ran an agency for a bit. And if I'm running an agency, it doesn't matter what I'm selling. I can put people into the same emotional pocket. So if you look at, this is where people fuck up too, because when they're looking at selling something, they're looking at the first level of problem solution.

Living The Red Life
Garret J. White on Why Modern Men Are Lost

What they're not looking at is a cascading binary effect of that problem. So if I'm talking about, I don't know how to do Facebook ads and I need to learn how to do Facebook ads. If we back that away and say, okay, you learning Facebook ads, how is this affecting your marriage? Yeah. How is it affecting your children? How is it affecting your ability to eat right? How is it affecting your body?

Living The Red Life
Garret J. White on Why Modern Men Are Lost

What they're not looking at is a cascading binary effect of that problem. So if I'm talking about, I don't know how to do Facebook ads and I need to learn how to do Facebook ads. If we back that away and say, okay, you learning Facebook ads, how is this affecting your marriage? Yeah. How is it affecting your children? How is it affecting your ability to eat right? How is it affecting your body?

Living The Red Life
Garret J. White on Why Modern Men Are Lost

What they're not looking at is a cascading binary effect of that problem. So if I'm talking about, I don't know how to do Facebook ads and I need to learn how to do Facebook ads. If we back that away and say, okay, you learning Facebook ads, how is this affecting your marriage? Yeah. How is it affecting your children? How is it affecting your ability to eat right? How is it affecting your body?

Living The Red Life
Garret J. White on Why Modern Men Are Lost

How is this affecting your certainty in you? So we'll cascade the core four, which is our values for it, which means I can take somebody, a girl getting $3,000 in natural beauty, natural beauty, real hair extensions. My wife are in the hair industry for the last 10 years. People like three to 5,000, get your hair done. Oh yeah.