Gary Fox

One was on the podcast, one was at an event.

So one on the podcast was a guest I'm trying to get on for a very long time, quite a high profile person.

And the night before, they'd canceled twice already.

And then the night before I got an email, I just had my spidey senses were tingling.

I just sent a double confirmation email going, hey, look forward to seeing you in the morning.

Any questions, give me a buzz on this number.

And then I got an email saying, oh, just we have a number of conditions you'll have to meet if we're going to do the podcast.

Now, we'd already arranged this.

This was arranged like ages ago.

There can be no paid spend behind the podcast.

You can only put out one social clip to promote the episode.

And there was another one which I won't reveal.

And I was like, well, that's not how we do it.

You know, we can't if we don't promote the podcast.

It's in neither of our interests.

So, you know, we put out like as many social clips as we can.

It's in your interest and my interest, because then we both the podcast gets more exposure.

The paid spend is fine.

We don't use paid ads.

And the third one is.