Gary Vaynerchuk
👤 PersonAppearances Over Time
Podcast Appearances
I thought Tumblr was gonna be the biggest because of this conversation. It just took 15 years for it to happen. Again, everybody, social media for the first decade plus was very simple. It was like email marketing. You would get as many people to follow you as possible and then you would post and a percentage of those people would see it. That was the game.
And that was easy for me to figure out because I did email marketing in 97, 98, 99 when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog costs and getting to them faster. It was huge. It was foundational.
And that was easy for me to figure out because I did email marketing in 97, 98, 99 when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog costs and getting to them faster. It was huge. It was foundational.
And that was easy for me to figure out because I did email marketing in 97, 98, 99 when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog costs and getting to them faster. It was huge. It was foundational.
And that was easy for me to figure out because I did email marketing in 97, 98, 99 when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog costs and getting to them faster. It was huge. It was foundational.
And that was easy for me to figure out because I did email marketing in 97, 98, 99 when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog costs and getting to them faster. It was huge. It was foundational.
And that was easy for me to figure out because I did email marketing in 97, 98, 99 when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog costs and getting to them faster. It was huge. It was foundational.
And that was easy for me to figure out because I did email marketing in 97, 98, 99 when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog costs and getting to them faster. It was huge. It was foundational.
And that was easy for me to figure out because I did email marketing in 97, 98, 99 when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog costs and getting to them faster. It was huge. It was foundational.
And that was easy for me to figure out because I did email marketing in 97, 98, 99 when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog costs and getting to them faster. It was huge. It was foundational.
And that was easy for me to figure out because I did email marketing in 97, 98, 99 when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog costs and getting to them faster. It was huge. It was foundational.
So I saw the same thing in social. So I massed big followings. That was the focus. TikTokification of social media, like I talk about in the book. That interest graph algorithm is now going to eat up everything because it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook. You're now 27. You went on Facebook at 18.
So I saw the same thing in social. So I massed big followings. That was the focus. TikTokification of social media, like I talk about in the book. That interest graph algorithm is now going to eat up everything because it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook. You're now 27. You went on Facebook at 18.
So I saw the same thing in social. So I massed big followings. That was the focus. TikTokification of social media, like I talk about in the book. That interest graph algorithm is now going to eat up everything because it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook. You're now 27. You went on Facebook at 18.
So I saw the same thing in social. So I massed big followings. That was the focus. TikTokification of social media, like I talk about in the book. That interest graph algorithm is now going to eat up everything because it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook. You're now 27. You went on Facebook at 18.
So I saw the same thing in social. So I massed big followings. That was the focus. TikTokification of social media, like I talk about in the book. That interest graph algorithm is now going to eat up everything because it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook. You're now 27. You went on Facebook at 18.
So I saw the same thing in social. So I massed big followings. That was the focus. TikTokification of social media, like I talk about in the book. That interest graph algorithm is now going to eat up everything because it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook. You're now 27. You went on Facebook at 18.
So I saw the same thing in social. So I massed big followings. That was the focus. TikTokification of social media, like I talk about in the book. That interest graph algorithm is now going to eat up everything because it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook. You're now 27. You went on Facebook at 18.
So I saw the same thing in social. So I massed big followings. That was the focus. TikTokification of social media, like I talk about in the book. That interest graph algorithm is now going to eat up everything because it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook. You're now 27. You went on Facebook at 18.
So I saw the same thing in social. So I massed big followings. That was the focus. TikTokification of social media, like I talk about in the book. That interest graph algorithm is now going to eat up everything because it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook. You're now 27. You went on Facebook at 18.