Gary Vaynerchuk

So I saw the same thing in social. So I massed big followings. That was the focus. TikTokification of social media, like I talk about in the book. That interest graph algorithm is now going to eat up everything because it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook. You're now 27. You went on Facebook at 18.

The people you followed are people you met like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with their aunt. And you're like, I don't give a fuck. But just like email, we don't unsubscribe people. from our fucking list. We just delete it or archive it. Like we don't put in the work to clean up our shit.

The people you followed are people you met like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with their aunt. And you're like, I don't give a fuck. But just like email, we don't unsubscribe people. from our fucking list. We just delete it or archive it. Like we don't put in the work to clean up our shit.

The people you followed are people you met like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with their aunt. And you're like, I don't give a fuck. But just like email, we don't unsubscribe people. from our fucking list. We just delete it or archive it. Like we don't put in the work to clean up our shit.

The people you followed are people you met like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with their aunt. And you're like, I don't give a fuck. But just like email, we don't unsubscribe people. from our fucking list. We just delete it or archive it. Like we don't put in the work to clean up our shit.

The people you followed are people you met like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with their aunt. And you're like, I don't give a fuck. But just like email, we don't unsubscribe people. from our fucking list. We just delete it or archive it. Like we don't put in the work to clean up our shit.

The people you followed are people you met like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with their aunt. And you're like, I don't give a fuck. But just like email, we don't unsubscribe people. from our fucking list. We just delete it or archive it. Like we don't put in the work to clean up our shit.

The people you followed are people you met like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with their aunt. And you're like, I don't give a fuck. But just like email, we don't unsubscribe people. from our fucking list. We just delete it or archive it. Like we don't put in the work to clean up our shit.

The people you followed are people you met like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with their aunt. And you're like, I don't give a fuck. But just like email, we don't unsubscribe people. from our fucking list. We just delete it or archive it. Like we don't put in the work to clean up our shit.

The people you followed are people you met like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with their aunt. And you're like, I don't give a fuck. But just like email, we don't unsubscribe people. from our fucking list. We just delete it or archive it. Like we don't put in the work to clean up our shit.

The people you followed are people you met like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with their aunt. And you're like, I don't give a fuck. But just like email, we don't unsubscribe people. from our fucking list. We just delete it or archive it. Like we don't put in the work to clean up our shit.

So you kept seeing shit you didn't give a fuck about, which made you not spend four hours on it. It made you spend 14 minutes on your feed. Then you go to TikTok and you're seeing unlimited shit that you fuck with. And four hours later, you're like, what the fuck just happened?

So you kept seeing shit you didn't give a fuck about, which made you not spend four hours on it. It made you spend 14 minutes on your feed. Then you go to TikTok and you're seeing unlimited shit that you fuck with. And four hours later, you're like, what the fuck just happened?

So you kept seeing shit you didn't give a fuck about, which made you not spend four hours on it. It made you spend 14 minutes on your feed. Then you go to TikTok and you're seeing unlimited shit that you fuck with. And four hours later, you're like, what the fuck just happened?

So you kept seeing shit you didn't give a fuck about, which made you not spend four hours on it. It made you spend 14 minutes on your feed. Then you go to TikTok and you're seeing unlimited shit that you fuck with. And four hours later, you're like, what the fuck just happened?

So you kept seeing shit you didn't give a fuck about, which made you not spend four hours on it. It made you spend 14 minutes on your feed. Then you go to TikTok and you're seeing unlimited shit that you fuck with. And four hours later, you're like, what the fuck just happened?

So you kept seeing shit you didn't give a fuck about, which made you not spend four hours on it. It made you spend 14 minutes on your feed. Then you go to TikTok and you're seeing unlimited shit that you fuck with. And four hours later, you're like, what the fuck just happened?

So you kept seeing shit you didn't give a fuck about, which made you not spend four hours on it. It made you spend 14 minutes on your feed. Then you go to TikTok and you're seeing unlimited shit that you fuck with. And four hours later, you're like, what the fuck just happened?

So you kept seeing shit you didn't give a fuck about, which made you not spend four hours on it. It made you spend 14 minutes on your feed. Then you go to TikTok and you're seeing unlimited shit that you fuck with. And four hours later, you're like, what the fuck just happened?

So you kept seeing shit you didn't give a fuck about, which made you not spend four hours on it. It made you spend 14 minutes on your feed. Then you go to TikTok and you're seeing unlimited shit that you fuck with. And four hours later, you're like, what the fuck just happened?