Gary Vee

And I will tell you that I am devastated to know what I know, because I know human history, that more blood will be shed, that more pain and tears will be had until we hit that empty point where it converts from scaled fear to scaled understanding and compromise and compassion and grace

And I take on a very, you know, honestly, I feel as someone who has been awake to this truth, I feel like so much of my content over the last decade has been grounded in this.

And honestly, I go young.

The reason I try to go after teenagers and young 20s is I'm trying to build up their self-esteem.

Because if their self-esteem is right, they become the strong ones that can deal with being the bigger person when someone wants to fight on the hill.

Not only that, I have an almost 3,000-person organization with a stunning percentage under the age of 30.

No, no, no.

Listen, I'm not their lord and savior.

I think I'm admired and especially once the kids – it's funny.

Now that my popularity is at the scale it's at –

You know, when we first started this company, 20-year-olds would come in, have no idea who I was.

It's now rare for a 22-year-old coming into this organization not knowing who I am.

To your point, thank God, big shout out to my parents.

I tend to gain more momentum with a lot of them.

I'm proud that I represent the opposite of don't meet your heroes.

I say that with all humility and back to the, all to my parents.

But even with all that leverage,

You know, I even the cocoon that I try to create within my organizations, I am not able to protect them from an outside world that is far more at scale, powerful, you know, maybe for my children, but very hard for even my inner circle of employees to have that impact.

Plus, they're grown at this point.

Of course they're in that tribalism.