Gavin Baker

So if you're playing League of Legends, you're going to put

just the right amount of gold into this particular item or this particular stat point in an RPG, and you're going to try and find the optimal build based on your resources.

You have confined resources.

And somehow, it feels like these...

tech and all these companies went through some sort of hallucinatory period where they lost sight of that they should always have been mid-maxing because that is the goal of business at all times, in all things.

You would never say like, oh yeah, we're ad-maxing this quarter.

We're going to buy as many ads as possible.

Oh, no, it didn't work.

We spent way too much on ads.

They were not effective.

We need to admin, spend as little as possible on marketing.

It's like, no, you always want to be spending, you always want to be getting the most return on ad spend, the highest leverage output.

The crazy thing is that the lesson from that will be- This guy's like, I'm not getting fired.

$90,000 bill.

So the lesson that will be learned from that is don't spend $90,000 a day.

But the Super Bowl is, for a marketer, the Super Bowl is spend $5 million in one day.

And it works sometimes.

And sometimes Super Bowl ads deliver $20 million in value.

And we only bought the ad in a small market.

And we did it before the game.