Gavin Baker
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Appearances Over Time
Podcast Appearances
TiVo was their main competitor.
In 2002, he founded Roku, his sixth startup to market home devices.
Roku means six in Japanese.
And he's just like, it's the sixth time I'm doing this.
Imagine being on the sixth startup.
I'm number four or three or something like that.
He also worked at Netflix.
But the Roku history is sort of interesting.
So he founded Replay TV.
Replay TV was not successful, so he worked at Netflix.
In 2007, Wood's company began working with Netflix on Project Griffin, a set-top box.
Netflix was thinking about getting into hardware, and it would allow Netflix users to stream Netflix content to their TVs.
They were working on the Apple TV, basically.
It was a crazy fork in the road.
A few weeks before the project was due to launch, Netflix's founder, Reed Hastings, decided that it would hamper license agreements with third parties.
It was all of our third parties.
third-party license agreements.
They're giving us content.
They're going to be super upset about this.
We're shelving this product.