Gavin Baker

Wasn't that created by a kid?

It wasn't some Sand Hill Road $10 million.

games that are happening, but what are you seeing in the data?

Is anything starting to move where you're like, oh, like that's AI or that's vibe coding.

I can see something changing about the business or are we still sort of like pre showing up in your business?

So much sense.

Yeah, there were so many little like.

There were so many little like, I don't know, like the web 2.0 playbook of like,

uh, contact import, invite your friends, share a social leaderboard and people would be, Oh yeah, game center integration is going to be the thing that makes you pop out.

And none of that was, they were always sort of over promising, but some of them did work.

Like some of them really did go viral and, and had interesting distribution techniques, but a lot of those have been commoditized.

So actually showing up,

And building your business on the back of Apple makes a lot of sense.

What about AI internally?

Eric Sufert at Mobile Dev Memo is writing a lot about GEM's model, the GEM model over at Facebook, that they're getting a lot of lift at Meta out of new, more advanced transformer-based matching algorithms, advertising algorithms.

It's sort of like the unsexy part of Meta's AI strategy.

But have you started to see...

of just improvement in your system during the AI era.

Are you token maxing?

Are you token minning?