Gavin Baker

That's what I wanted the whole time.

I wanted that the whole time.

Applovin's amazing.

It transcends app.

I think of it as its own entity, Applovin.

It doesn't matter.

I have no say in the matter, but, uh, yeah.

That's amazing.

Talk about generative creative.

Is that in demand from your partners?

Because I can imagine a marketer saying, you know, for this particular audience on this particular platform, yeah, I want you to just go to a frontier model and generate me a hundred different products.

copy lines that all fit neatly in the box and generate some images and here's some screenshots to sort of work through.

You could even have an AI agent actually use my game, take real screenshots, then you don't get the slop allegations.

But in terms of layout, in terms of distribution, like how much of that is brands coming to you saying, look, I'm already really comfortable with ChatGPT images or Nanobanana or Higgs field.

So I got it handled.

I don't need your tool versus I would love for you to do this for me.

And that's basically playing a demo of the game or a smaller version loaded probably in HTML or JavaScript, and then you get to demo it a little bit.

That's exactly it.

And that's probably extremely cumbersome for a small developer with a new game.

They have to go create a new version of their game that loads quickly in the app-loving platform very seamlessly, and that's a perfect use case for it.