Gavin Whedon

Yeah.

I think the interests of those food conglomerates are front and center, but they're not the only ones that are peddling protein, right?

So you could also look at the interests of influencers en masse for whom dietary trends are themselves something that need to keep circulating and shifting in order for them to have purchase and for growth.

Maybe their own investments in protein supplementations and different kinds of product sponsorships might start to really bear fruit if the question of how much is front and center and what kind and when and all the other minor differences that you can easily dig down into if you get stuck on this question.

Well, I take a photo and I send it to Sammy.

Okay.

And I know if I need bringing down to earth, she'll be there for me.

And I hope that I'm there for you when this happens, Sammy, because we both get sent this stuff all the time, even if we weren't encountering it in our own lives.

So it's been normalized for me.

And if I need to get a steady hand on it, then I'll send it over to my friend Sammy.

Absolutely.

Thank you so much.