Geo

You got guys trying to skip tee shots off the water onto the green, which they do.

So it's kind of a fun, light event to get the weekend started.

So to that degree, I understand it.

Now, if you start putting Jason Kelsey on the 12th tee box or in the fairway with the headset, then there's a problem.

or Kevin Hart, they're not doing that.

But I do think part of it is just trying to figure out a way, all right, can we rope in a 14-year-old that likes golf but maybe doesn't watch it?

And I don't know that there's a way to really do that, to be quite honest.

Yeah, so the guy, Fred Ridley.

So Fred Ridley is the current chairman of Augusta National Golf Club.

So he was asked about Augusta leaning into more of the social media stuff because...

You know, Kelsey at heart there with ESPN and everything else.

And he goes, you know, we've considered some stuff, and yes, we're not going to rule anything out, but last year we had Dude Perfect throwing a frisbee around Amen Corner, and in retrospect, that probably wasn't a good idea.

Dude Perfect, that's a good bunch of guys, too.

They're very popular.

That's funny.

So they did try.

Yeah, yeah, yeah.

But just for the members and everything else.

Well, what?

My guess would be what he's alluding to, especially with the popularity of it now.