George Acheampong

speaker
364 appearances 1 recordings 1 series first heard Jun 2026 last heard 29 Jun

George Acheampong’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Jun OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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Some episodes you love more than the others, but if it comes on every Wednesday at 8 p.m.
and then one Wednesday, they don't make an announcement, it just doesn't come on, you've lost all trust and credibility.
with your audience, right?
And so at some point, once you make the decision to become an authority, to become a leader, to become someone who says they do, who does what they say they're gonna do, that's what brand is.
Brand isn't your colors.
Brand isn't how you make people feel.
Brand is, I know them for this and I can trust them for that.
And the moment that that changes, you start to lose brand equity.
And so for the foreseeable future, if our brand is saying our podcast airs every Wednesday, doesn't matter if Carter's sick, doesn't matter if George is sick, doesn't matter if my son's not feeling well, doesn't matter if it's raining outside.
If that's what our brand says, that's what we have to do.
That's the commitment that we make.
And we understand the dividends that that can pay.
Every time we acquire clients now, it doesn't rain, sleet or snow.
Someone says, oh, I was watching that YouTube video and that was what made me sign up.
So that keeps us going on the days when like tomorrow when I got to record a YouTube video and I don't feel like it.
Right.
I know that it's a part of the brand.
And so hopefully that answers your question.
We just talked about it yesterday, actually.
So we do in-person events in a pretty grand scale.
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