George Perks

Economists describe demand for oil as inelastic.

When we say inelastic, what we mean is that demand doesn't change very much in response to price.

What am I going to do instead?

Am I going to drive less?

Well, most of what I'm doing to drive, I can't really avoid.

I can't avoid my commute to work.

I can't avoid picking my kids up from school or going to the grocery store.

This is the early stage, right?

Hey, thanks for having me.

I had a baby.

Well, my wife and I had a baby, and we were buying all kinds of baby items.

And not just that, we were getting a lot of ads for baby items.

And I just noticed this phrase popping up everywhere, plant-based.

And I was used to seeing plant-based meat in the grocery store and things like that, but not like...

plant-based diapers or plant-based toys or plant-based wipes, just all kinds of things that were plant-based.

And I couldn't figure out why they needed to be plant-based or what the benefit of them being plant-based was.

So I decided I'm a reporter.

I would report it out.

It probably means that there is something in that product that is derived from plants.

And that might be it.