Giandomenico Di Domenico

So now toxicity in speech can be classified as insults, swear words, extreme kind of names given to the person.

So like, you know,

You effing stupid.

Yeah, exactly.

That's it.

So, yeah.

And one might expect, you know, misinformation is something that is...

is extreme, is highly polarizing, is emotional.

So you expect there to be toxicity.

It's something that is designed to make people angry.

But yeah, what we find is that not all the sources of misinformation make people angry in the same way.

Spot on.

That's what is called parasocial relationship, which was actually the word of the year 2025.

And I'm super nerdy about words of the year in December.

But yeah, that's exactly it.

So influences are people that are part of our daily life.

And they let us in their daily life.

So we feel this kind of close connection to them.

We feel like we know them, that they are our friends, that they are people that will never betray us, will never sell us something that is wrong or is misleading.

And usually influencers are people that are specialized in a niche or some of, you know, on a specific topic or a specific product.