Giandomenico Di Domenico

But yeah, what we find is that not all the sources of misinformation make people angry in the same way.

Spot on.

That's what is called parasocial relationship, which was actually the word of the year 2025.

And I'm super nerdy about words of the year in December.

But yeah, that's exactly it.

So influencers are people that are part of our daily life.

And they let us in their daily life.

So we feel this kind of close connection to them.

We feel like we know them, that they are our friends, that they are people that will never betray us, will never sell us something that is wrong or is misleading.

And usually influencers are people that are specialized in a niche or some of, you know, on a specific topic or a specific product.

So you have political influencers, right or left leaning.

You have...

fashion influencers, you have gaming influencers, and that's based on your tastes.

You might find yourself being very attached to one of them because you share ideas, you share worldviews, you share perspectives, and it's very easy.

At the end of the day, you watch

influencers videos most of the time you are online on YouTube, for example, or even other platforms like Instagram or TikTok.

So you might be watching influencers videos, you know, many times during one day.

And it's like, you know, having a chat with a friend.

But the only difference is that this chat is just one-sided.

So these relationships are just one-sided.