Gil Allouche

I do it every quarter, guaranteed to wake up some buyers and get you some deals back on the table.

It's very important to add new contacts to the companies that the champion moved to another one.

So you add more and more people into that contact so that one of them will give you a shot.

Last but not least, B2C Social.

How many times have you heard the sentence,

Facebook doesn't work for B2B.

They say it all the fucking time.

All kinds of secret cows out there.

Go and massacre them, because you'll be the one who breaks the status quo.

You'll be one of the only marketers out there who goes and bids on people on Facebook, on Twitter, on Instagram, on Reddit, on TikTok.

People are everywhere, all the time.

And if you target them properly, meaning if you don't use the channel's native targeting, which sometimes doesn't make any sense for B2B.

Facebook doesn't care about B2B.

They make 90% of their revenue from political and consumer campaigns.

So they don't have any job title or company name on seniority.

But we do.

We're not the only vendor.

But we're one of the layers of targeting for a company like Facebook.

So if you target exactly the same people using the same email, the same PII's,

Now you have a whole new channel.