Gil Allouche
๐ค SpeakerAppearances Over Time
Podcast Appearances
And first of all, it's interesting because you'll be able to distract them.
They're so accustomed to the usual content on Facebook.
Some see a B2B ad for them, you're going to get their attention.
Two, you're going to be doing crazy arbitrage.
In our platform, we constantly clone automatically campaigns exactly the way they are.
You know one campaign type to the other because the cat goes down significantly you're you're competing against many many less people so gives you the opportunity to target more people with the same budget and
So take a look.
Every channel gives you different types of targeting capabilities.
On Quora, on Reddit, you can target based on questions, on tags.
People are asking questions about what problems are you solving.
Whatever problems that you're solving, put them in a long sentence.
Now you'll start targeting based on that tag.
It's very, very powerful, but you have to experiment.
You have to experiment constantly and see what works for you.
Just by trying, you'll be outside of the 99% of the marketers who only go after LinkedIn and Google, and that's it.
I'm one and a half minutes before my end.
Thank you for your time.
So, previous to metadata, I ran marketing for a few B2B companies.
As you mentioned, Demcubal is now a C-round big data service company.
Previously, KarmaSphere, another big data company acquired by FICO.