Gil Allouche

I don't know about variable additional cost.

So the idea is that

we can take your initial traction and we can reverse engineer them to find lookalikes.

So if you have 500 attendees on every webinar, which is pretty impressive, by the way, you compete with companies like Cisco, then we can take those.

Oh, big corporate webinars could be good if you do them well.

But yes, I understand what you're saying.

And yes, we can take those initial traction that you have

reverse engineer them and understand exactly what the profile of the person that usually signs up to your webinar.

And we can build an ideal prospect profile of that person.

And then what we do is we turn it into signals that we can target lookalike prospects on social media and other network.

Well, Facebook doesn't tell you anything about the lookalike audience that they create.

What we do is that we connect to many more data sources, not only cookies, but we connect to... We specialize in B2B, so we can find out just by an email what's that person's job, what was the previous job they ever worked for, their education level, their salary.

Do they have a dog?

Are they married?

How many kids do they have?

How much...

what technologies the companies they work for are using.

So we find anything from 100 to 150 different data signals about the person and the company they work for.

And then we use that data to essentially build the customer audience.

And then we do the lookalike prospecting, not only on Facebook, but on LinkedIn, on Twitter, and on other platforms.