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Gil Allouche

๐Ÿ‘ค Speaker
492 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

But I met all of them and learned that for some of them that were about to churn, a piece of the product was still relevant to them.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

So we launched a mini version of the product and were able to maintain some of the GRR, some of the retention.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

We did a bunch of other measures.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

For example, every campaign that I had, every marketing campaign that I had, had all the way to revenue ROI, return on investment.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

I made sure that every campaign that we have generates revenue, not just pipeline, not just leads, but actually goes all the way to revenue.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

And so we were able to focus and then quadruple down on what was working.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

And so that was kind of the measures we took.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

From here, I can tell you,

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

We got into break even.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

You don't see it here.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

That was the previous presentation.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

But we got all the way to, I think, 25 grand in the bank.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

It's like not a lot of money in the bank.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

Almost going under and then slowly going up.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

From that moment, I was able to get 200K in accounts receivable debt.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

From that, I was able to get 300K in convertible note.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

And then $2 million raise.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

And then $4.5 million right after that.

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

So being a sustainable company...

SaaS Interviews with CEOs, Startups, Founders
How I hit $15m ARR using 4 new growth playbooks

chills out investor.