Gil Allouche

I went through every line item in QuickBooks, every line item in my American Express credit card, and whatever was not necessary to keep the lights on, I didn't pay.

Just like that.

My credit score went down to about 300 at some point with American Express.

They didn't like that.

And they would call me every day, pay your bill.

I was like, I'm not paying anything out of the bill.

Until I have money, then I'm paying all of it.

And that happened eventually.

But they didn't like the path in between.

I have some derogatory marks.

And I'm proud of it because it saved the company.

I also went to my sales team who were doing great and told them, look, I can't really pay you, but you're doing a good job.

Can I convert some of your commissions into stocks?

And surprisingly, more than 50% said yes.

The best salespeople, in fact, said yes.

And now they are the majority stakeholders in the company.

A bunch of other hacks we did.

I talked to all of the customers.

I decided at that moment that I'm going to meet every customer that I have.

We only had like, what, 50 or 40?