Gino Wickman

In a 10-year business cycle, this is what typically happens for us as entrepreneurs. We have two great years, two terrible years, and six pretty good years. When you're going through those two really tough years, you feel like it's game over. You're getting your ass kicked. You're getting killed. But just as quickly when you're in the two great years, it doesn't last forever.

In a 10-year business cycle, this is what typically happens for us as entrepreneurs. We have two great years, two terrible years, and six pretty good years. When you're going through those two really tough years, you feel like it's game over. You're getting your ass kicked. You're getting killed. But just as quickly when you're in the two great years, it doesn't last forever.

In a 10-year business cycle, this is what typically happens for us as entrepreneurs. We have two great years, two terrible years, and six pretty good years. When you're going through those two really tough years, you feel like it's game over. You're getting your ass kicked. You're getting killed. But just as quickly when you're in the two great years, it doesn't last forever.

And so you just have to stay sharp because the second you think you got it figured out, the universe is going to kick you in the ass and introduce you to the two tough years.

And so you just have to stay sharp because the second you think you got it figured out, the universe is going to kick you in the ass and introduce you to the two tough years.

And so you just have to stay sharp because the second you think you got it figured out, the universe is going to kick you in the ass and introduce you to the two tough years.

Thank you, Rudy. Thrilled to be here.

Thank you, Rudy. Thrilled to be here.

Thank you, Rudy. Thrilled to be here.

Yeah, well, I'll flip those two and start with the background that'll lead right into why this topic today. And so my background is that I am obsessed about helping entrepreneurs. So I am one. I'm an entrepreneur who helps entrepreneurs. I've been doing that for 35 years. It's in my blood. And like I said, it's my obsession.

Yeah, well, I'll flip those two and start with the background that'll lead right into why this topic today. And so my background is that I am obsessed about helping entrepreneurs. So I am one. I'm an entrepreneur who helps entrepreneurs. I've been doing that for 35 years. It's in my blood. And like I said, it's my obsession.

Yeah, well, I'll flip those two and start with the background that'll lead right into why this topic today. And so my background is that I am obsessed about helping entrepreneurs. So I am one. I'm an entrepreneur who helps entrepreneurs. I've been doing that for 35 years. It's in my blood. And like I said, it's my obsession.

and so with that in the last 25 years i've created five pieces of content in the world that help entrepreneurs get everything they want out of their business and lives and so very quickly the first piece of content is called entrepreneur elite for a startup entrepreneur or early stage even an entrepreneur in the making wrestling with whether or not this is for them next is rocket fuel and that's for when that entrepreneur

and so with that in the last 25 years i've created five pieces of content in the world that help entrepreneurs get everything they want out of their business and lives and so very quickly the first piece of content is called entrepreneur elite for a startup entrepreneur or early stage even an entrepreneur in the making wrestling with whether or not this is for them next is rocket fuel and that's for when that entrepreneur

and so with that in the last 25 years i've created five pieces of content in the world that help entrepreneurs get everything they want out of their business and lives and so very quickly the first piece of content is called entrepreneur elite for a startup entrepreneur or early stage even an entrepreneur in the making wrestling with whether or not this is for them next is rocket fuel and that's for when that entrepreneur

That visionary needs their integrator counterpart for how to find that counterpart and grow the business to the next level. The third piece of content is EOS or my book, Traction, where that helps that entrepreneur and their leadership team build and run a great business. The fourth is EOS Life, which is helping those leaders then live their ideal life.

That visionary needs their integrator counterpart for how to find that counterpart and grow the business to the next level. The third piece of content is EOS or my book, Traction, where that helps that entrepreneur and their leadership team build and run a great business. The fourth is EOS Life, which is helping those leaders then live their ideal life.

That visionary needs their integrator counterpart for how to find that counterpart and grow the business to the next level. The third piece of content is EOS or my book, Traction, where that helps that entrepreneur and their leadership team build and run a great business. The fourth is EOS Life, which is helping those leaders then live their ideal life.

And then the fifth piece of content, and what we're going to talk about today, is the 10 disciplines in a new book I wrote called Shine. And so if you think about those five pieces of the content and why I start there is that's really the life of the entrepreneur. That's the climb that we all make. Everything I teach, I've lived it myself as an entrepreneur.

And then the fifth piece of content, and what we're going to talk about today, is the 10 disciplines in a new book I wrote called Shine. And so if you think about those five pieces of the content and why I start there is that's really the life of the entrepreneur. That's the climb that we all make. Everything I teach, I've lived it myself as an entrepreneur.