Gino Wickman
Appearances
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
In a 10-year business cycle, this is what typically happens for us as entrepreneurs. We have two great years, two terrible years, and six pretty good years. When you're going through those two really tough years, you feel like it's game over. You're getting your ass kicked. You're getting killed. But just as quickly when you're in the two great years, it doesn't last forever.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
And so with that, we are here to make an impact on the world in some way, shape or form. And so we have a gift, a craft, an ability. Well, with saying that, there is literally an amount of time that one more hour per week, you apply that, you will start to burn out, and one less hour, you will start to get bored.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Now, I expect your audience to not believe this yet, but I promise you it's real, and this takes time to dial in. And so for the last 30 years of my life, I have been a 40 week a year person. I work 40 weeks a year and I work 55 hours a week. That's my formula. For some reason, I just, all those years working any less than like 11 hours a day, five days a week, I would start to get bored.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Yeah, well, I'll flip those two and start with the background that'll lead right into why this topic today. And so my background is that I am obsessed about helping entrepreneurs. So I am one. I'm an entrepreneur who helps entrepreneurs. I've been doing that for 35 years. It's in my blood. And like I said, it's my obsession.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Anything more, I would start to burn out. So we have a formula. And same thing with those 40 weeks. I take 12 weeks off a year. I take the month of August off every year. So I have figured out my perfect formula to create the maximum output.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
There are so many other benefits which we'll drill down on as we have this discussion, but it starts with you just heightening your awareness to say, what's my magic formula? Because it even includes the time you wake up and start working, whatever time that is for you, and we're all different. Some really creative entrepreneurs, they don't start till 10, they go till well into the night,
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Some start at 4 a.m. and we're all different. So it's understanding you're maximizing energy and impact here. And so I'm usually hitting the ground running at about 730 from a work standpoint, you know, and then I'll go pretty hard till 630. Well, now at 57 years old, finally, after 30 years of doing that, I'm realizing that I'm going to work down to about 40 hours a week.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
That's a little side note because the point is it can change over time. But for 30 years, that was my formula. And so a great way to describe it, a podcaster gave me this analogy as I was teaching this, and they said, think about it as like a fuel efficiency gauge in your car.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
And when you step on that accelerator, there's this maximum fuel efficiency that if you press the accelerator too hard, you're going to burn through too much gas, too soft, you're not getting enough efficiency. And so that's what we're doing here. We're dialing in your perfect formula for maximum output.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Well, here's how I would... answer that a couple of different ways. So just like I described with me, after 30 years, I'm making a shift now to 40 hours. I think the short answer to your question is yes, but I think there's a deeper answer that says you still, at the end of the day, have a formula. And I would argue that it's almost like the triathlons you're preparing for is kind of part of your
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
driven entrepreneur. Yeah, yeah. It's part of my work day, for sure. I would call that part of your work, but that's just me. But my point is, coming back to me as an example, you know, yes, you'll have weeks that that increases because of what you're working on. Like when I sold EOS Worldwide, it was a very intense three-month period that I was working more than that.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
and so with that in the last 25 years i've created five pieces of content in the world that help entrepreneurs get everything they want out of their business and lives and so very quickly the first piece of content is called entrepreneur elite for a startup entrepreneur or early stage even an entrepreneur in the making wrestling with whether or not this is for them next is rocket fuel and that's for when that entrepreneur
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
But I could see myself burning out. So what I believe is if you look at the long haul, I grew EOS Worldwide 40% per year for 15 straight years because I stayed committed to that container and capacity. I may have been able to increase that growth rate if I put more time in, but it would have burned me out. And so this kind of gets back to almost like 10-year thinking.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
It's looking at your life and what kind of balance do you want to have in your life? Because my point is we all have a formula. You don't need to put as much time in your business. I feel it. They'll have a lot of energy in the tank. And so you fill it with something else.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
So now I can... Yeah, and so it's dangerous too. But the beauty of understanding this, we call this your work container. is you can head things off at the pass because I found myself doing the same thing. I all of a sudden find this excess capacity, I go start another business and then put myself right into being over my capacity. So the power of once you understand this work container,
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
All of a sudden, you can now maximize the container. And quite frankly, that's when you start to build an organization because then you're protecting the container and just adding resources so that you can keep delegating and elevating, delegating and elevating, but staying within your capacity. It's about avoiding burnout and avoiding boredom. It's this magic formula that exists for everyone.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Absolutely. So the book is called Shine. You can find it at any major retailer, but also our website. So our website is the10disciplines.com. You can spell out 10 or just write 10, but the10disciplines.com.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
You can find the book there, but what you can also find is something called a true self-assessment, a free assessment we offer just to get a sense of how free your true self is and how well you're living these 10 disciplines already in your life. So it creates kind of a benchmark for you in terms of where you are.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
We also offer group coaching, a mastermind, and so lots of resources there on the website. But I'd urge you to take a look at that assessment as a great starting point to get a sense of
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
That visionary needs their integrator counterpart for how to find that counterpart and grow the business to the next level. The third piece of content is EOS or my book, Traction, where that helps that entrepreneur and their leadership team build and run a great business. The fourth is EOS Life, which is helping those leaders then live their ideal life.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
And then the fifth piece of content, and what we're going to talk about today, is the 10 disciplines in a new book I wrote called Shine. And so if you think about those five pieces of the content and why I start there is that's really the life of the entrepreneur. That's the climb that we all make. Everything I teach, I've lived it myself as an entrepreneur.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
I started by turning around a family business, getting it out of deep, ugly debt, running again, we successfully sold it. And then I set off to build the next business and help entrepreneurs, which is EOS Worldwide. And I sold that about six years ago. And so again, my passion is helping entrepreneurs. And so wherever you are on that entrepreneurial journey,
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
One of those pieces of content will help you as you make your climb.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
You and I decided we're going to go all the way to the top of the climb to the mountain and focus on 10 disciplines because you can apply these at any point in your journey to help you absolutely maximize the impact you're going to make on the world, really expand and maximize your energy, and give you more inner peace, the bonus byproduct of implementing these in your life.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
And so you just have to stay sharp because the second you think you got it figured out, the universe is going to kick you in the ass and introduce you to the two tough years.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
For sure. Here's what I like to do. I find this to be the best way for the audience to absorb the content is what I'll do is I'm going to give you all 10 high level pass just so you know what they are. And then you know your audience better than I do. And so if there's one, two, three or four that really jump out at you, let's drill deep into those.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
If you're not sure, I'll go with my gut and what my guts tell me about your audience. But here they are at a high level. And so, again, the 10 disciplines to maximize your energy impact inner peace. Number one is 10 year thinking. Number two is take time off. Number three is know thyself. Number four, be still. Number five, know your 100%. Number six, say no, dot, dot, dot, often.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Number seven, don't do $25 an hour work. Number eight, prepare every night. Number nine, put everything in one place. And number 10, be humble. And so very quickly with these 10 disciplines, after living them for about 25 years myself in the businesses that I'd built and becoming a pretty darn good entrepreneur,
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
and a pretty darn good person in my personal life, I was asked to speak and it was time to come up with new content for this particular audience. And I soul searched, what are the disciplines, the habits, the things that I've lived by for decades to kind of build and create what I have. And that's where these bubble to the surface. I did the talk. It was so well received.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
It has now just taken on a life of its own. And so I'm just really excited to share these with your audience.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
And so we call it 10-year thinking, okay? And so because this is more about just having a vision, it's shifting your whole energetic being to thinking in multi-decade terms. And so it's all about shifting from that typical driven entrepreneurial spirit and energy where you want everything now, now, now, today, this week, this month, to expanding that time horizon.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
And so each discipline starts with a bold statement. And so the bold statement is my way of saying, if you would just give me blind faith and just do this one thing, you will get all the benefits of the discipline. And so I'll start with the bold statement and then I'll paint a little color around the discipline and let's see where the conversation leads us.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
And so the bold statement around discipline number 110, you're thinking is shift your mind from short-term thinking to thinking in 10-year timeframes. If you will do that, it's the most incredible thing. It happened for me at 35 years old when I fully embraced this over 20 years ago. And all of a sudden when I did, Time slowed down. There was this incredible peace that came over me.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
I got more clarity. I started making better decisions. And then I literally got there faster. There's an old quote that says, we overestimate what we can get done in a year, but we greatly underestimate what we can get done in 10 years. And so if you'll shift, ironically, you will get more done.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Yeah, well, I would suggest that in terms of why it is, I think it's just, like I said, the DNA of a driven entrepreneur. We just go. We are driven. We have stamina and energy that is 10 times more than most. And so with that becomes this this sense of urgency and we just want everything now. And in that.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Again, if you can picture like dual universes, picture being stuck in that place where your head is down and you're just trapped in today. Yes, today's problem seems like the biggest problem on the planet. Now let's go to the other alternate universe where you're seeing everything 10 and 20, 30 years out. Today's problem is literally a speck on that time horizon.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
And so there's something that my business mentor taught me 30 years ago, it's been so profound and I've taught it so many times. And he talks about a 10 year business cycle. And he says in a 10 year business cycle, this is what typically happens for us as entrepreneurs. We have two great years, two terrible years, And six pretty good years.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Thank you, Rudy. Thrilled to be here.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
And so the point is, if you can zoom out and realize that when you're going through those two really tough years, you feel like it's game over. You're getting your ass kicked. You're getting killed. Well, you can zoom out of that. Me now having lived that three decades at least. When you're in that, like when COVID hit as an example, in other words, it's just a blip when you're able to zoom out.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
But when we were in that, it was sheer hell. But just as quickly when you're in the two great years, it doesn't last forever. And so you just have to stay sharp because the second you think you've got it figured out, the universe is going to kick you in the ass and introduce you to the two tough years.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
The other thing that happens is when you shift to 10 year thinking, all of a sudden, when you start to have a sense of what life looks like you from a 10 year time frame, it doesn't have to be entirely specific, but relationships, business, finance. Let's use your five categories. You should have a relatively pretty good idea for what that looks like. And let's go outside of business for a second.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
But if you intend to be in a healthy, loving relationship with your significant other 10 years from now, each one of these clarity moments directs today's activity. And so if you want to be in a long term relationship, that thing you're about to say to your significant other today, you're going to think about it. But my point in that is all of a sudden now you're making 10-year decisions today.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Every decision, how much money you're saving, decisions for your business, personal relationships, health, that thing you're about to put in your mouth. In other words, you will make better decisions today. They will be 10-year decisions if you shift to that thinking, which is why you get there faster. Because again, with that short-term thinking, you're just making a bunch of short-term decisions.
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Love it. One of my favorites. And I was thinking about this in advance, and that's one of the two that I would have chosen. So for some reason, your audience drives me to this one. So know your 100%, discipline number five. I'm going to start with the bold statement again. And so here's the bold statement. Decide on and commit to the perfect number of hours per week
Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
and weeks per year that you will deliver your craft to the world. I'm going to say it again. Decide on and commit to the perfect number of hours per week and weeks per year that you will deliver your craft to the world. And so here's the point here. Again, we are driven entrepreneurs. We have that DNA. We have that energy. We have the souls of driven entrepreneurs.