Gino Wickman
speaker
45 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Gino Wickman’s voice in public audio — every appearance, attributed to the second.
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Appearances
In a 10-year business cycle, this is what typically happens for us as entrepreneurs. We have two great years, two terrible years, and six pretty good years. When you're going through those two really tough years, you feel like it's game over. You're getting your ass kicked. You're getting killed. But just as quickly when you're in the two great years, it doesn't last forever.
And so you just have to stay sharp because the second you think you got it figured out, the universe is going to kick you in the ass and introduce you to the two tough years.
Thank you, Rudy. Thrilled to be here.
Yeah, well, I'll flip those two and start with the background that'll lead right into why this topic today. And so my background is that I am obsessed about helping entrepreneurs. So I am one. I'm an entrepreneur who helps entrepreneurs. I've been doing that for 35 years. It's in my blood. And like I said, it's my obsession.
and so with that in the last 25 years i've created five pieces of content in the world that help entrepreneurs get everything they want out of their business and lives and so very quickly the first piece of content is called entrepreneur elite for a startup entrepreneur or early stage even an entrepreneur in the making wrestling with whether or not this is for them next is rocket fuel and that's for when that entrepreneur
That visionary needs their integrator counterpart for how to find that counterpart and grow the business to the next level. The third piece of content is EOS or my book, Traction, where that helps that entrepreneur and their leadership team build and run a great business. The fourth is EOS Life, which is helping those leaders then live their ideal life.
And then the fifth piece of content, and what we're going to talk about today, is the 10 disciplines in a new book I wrote called Shine. And so if you think about those five pieces of the content and why I start there is that's really the life of the entrepreneur. That's the climb that we all make. Everything I teach, I've lived it myself as an entrepreneur.
I started by turning around a family business, getting it out of deep, ugly debt, running again, we successfully sold it. And then I set off to build the next business and help entrepreneurs, which is EOS Worldwide. And I sold that about six years ago. And so again, my passion is helping entrepreneurs. And so wherever you are on that entrepreneurial journey,
One of those pieces of content will help you as you make your climb.
You and I decided we're going to go all the way to the top of the climb to the mountain and focus on 10 disciplines because you can apply these at any point in your journey to help you absolutely maximize the impact you're going to make on the world, really expand and maximize your energy, and give you more inner peace, the bonus byproduct of implementing these in your life.
For sure. Here's what I like to do. I find this to be the best way for the audience to absorb the content is what I'll do is I'm going to give you all 10 high level pass just so you know what they are. And then you know your audience better than I do. And so if there's one, two, three or four that really jump out at you, let's drill deep into those.
If you're not sure, I'll go with my gut and what my guts tell me about your audience. But here they are at a high level. And so, again, the 10 disciplines to maximize your energy impact inner peace. Number one is 10 year thinking. Number two is take time off. Number three is know thyself. Number four, be still. Number five, know your 100%. Number six, say no, dot, dot, dot, often.
Number seven, don't do $25 an hour work. Number eight, prepare every night. Number nine, put everything in one place. And number 10, be humble. And so very quickly with these 10 disciplines, after living them for about 25 years myself in the businesses that I'd built and becoming a pretty darn good entrepreneur,
and a pretty darn good person in my personal life, I was asked to speak and it was time to come up with new content for this particular audience. And I soul searched, what are the disciplines, the habits, the things that I've lived by for decades to kind of build and create what I have. And that's where these bubble to the surface. I did the talk. It was so well received.
It has now just taken on a life of its own. And so I'm just really excited to share these with your audience.
And so we call it 10-year thinking, okay? And so because this is more about just having a vision, it's shifting your whole energetic being to thinking in multi-decade terms. And so it's all about shifting from that typical driven entrepreneurial spirit and energy where you want everything now, now, now, today, this week, this month, to expanding that time horizon.
And so each discipline starts with a bold statement. And so the bold statement is my way of saying, if you would just give me blind faith and just do this one thing, you will get all the benefits of the discipline. And so I'll start with the bold statement and then I'll paint a little color around the discipline and let's see where the conversation leads us.
And so the bold statement around discipline number 110, you're thinking is shift your mind from short-term thinking to thinking in 10-year timeframes. If you will do that, it's the most incredible thing. It happened for me at 35 years old when I fully embraced this over 20 years ago. And all of a sudden when I did, Time slowed down. There was this incredible peace that came over me.
I got more clarity. I started making better decisions. And then I literally got there faster. There's an old quote that says, we overestimate what we can get done in a year, but we greatly underestimate what we can get done in 10 years. And so if you'll shift, ironically, you will get more done.
Yeah, well, I would suggest that in terms of why it is, I think it's just, like I said, the DNA of a driven entrepreneur. We just go. We are driven. We have stamina and energy that is 10 times more than most. And so with that becomes this this sense of urgency and we just want everything now. And in that.
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