Gino Wickman
speaker
45 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Gino Wickman’s voice in public audio — every appearance, attributed to the second.
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Appearances
Again, if you can picture like dual universes, picture being stuck in that place where your head is down and you're just trapped in today. Yes, today's problem seems like the biggest problem on the planet. Now let's go to the other alternate universe where you're seeing everything 10 and 20, 30 years out. Today's problem is literally a speck on that time horizon.
And so there's something that my business mentor taught me 30 years ago, it's been so profound and I've taught it so many times. And he talks about a 10 year business cycle. And he says in a 10 year business cycle, this is what typically happens for us as entrepreneurs. We have two great years, two terrible years, And six pretty good years.
And so the point is, if you can zoom out and realize that when you're going through those two really tough years, you feel like it's game over. You're getting your ass kicked. You're getting killed. Well, you can zoom out of that. Me now having lived that three decades at least. When you're in that, like when COVID hit as an example, in other words, it's just a blip when you're able to zoom out.
But when we were in that, it was sheer hell. But just as quickly when you're in the two great years, it doesn't last forever. And so you just have to stay sharp because the second you think you've got it figured out, the universe is going to kick you in the ass and introduce you to the two tough years.
The other thing that happens is when you shift to 10 year thinking, all of a sudden, when you start to have a sense of what life looks like you from a 10 year time frame, it doesn't have to be entirely specific, but relationships, business, finance. Let's use your five categories. You should have a relatively pretty good idea for what that looks like. And let's go outside of business for a second.
But if you intend to be in a healthy, loving relationship with your significant other 10 years from now, each one of these clarity moments directs today's activity. And so if you want to be in a long term relationship, that thing you're about to say to your significant other today, you're going to think about it. But my point in that is all of a sudden now you're making 10-year decisions today.
Every decision, how much money you're saving, decisions for your business, personal relationships, health, that thing you're about to put in your mouth. In other words, you will make better decisions today. They will be 10-year decisions if you shift to that thinking, which is why you get there faster. Because again, with that short-term thinking, you're just making a bunch of short-term decisions.
Love it. One of my favorites. And I was thinking about this in advance, and that's one of the two that I would have chosen. So for some reason, your audience drives me to this one. So know your 100%, discipline number five. I'm going to start with the bold statement again. And so here's the bold statement. Decide on and commit to the perfect number of hours per week
and weeks per year that you will deliver your craft to the world. I'm going to say it again. Decide on and commit to the perfect number of hours per week and weeks per year that you will deliver your craft to the world. And so here's the point here. Again, we are driven entrepreneurs. We have that DNA. We have that energy. We have the souls of driven entrepreneurs.
And so with that, we are here to make an impact on the world in some way, shape or form. And so we have a gift, a craft, an ability. Well, with saying that, there is literally an amount of time that one more hour per week, you apply that, you will start to burn out, and one less hour, you will start to get bored.
Now, I expect your audience to not believe this yet, but I promise you it's real, and this takes time to dial in. And so for the last 30 years of my life, I have been a 40 week a year person. I work 40 weeks a year and I work 55 hours a week. That's my formula. For some reason, I just, all those years working any less than like 11 hours a day, five days a week, I would start to get bored.
Anything more, I would start to burn out. So we have a formula. And same thing with those 40 weeks. I take 12 weeks off a year. I take the month of August off every year. So I have figured out my perfect formula to create the maximum output.
There are so many other benefits which we'll drill down on as we have this discussion, but it starts with you just heightening your awareness to say, what's my magic formula? Because it even includes the time you wake up and start working, whatever time that is for you, and we're all different. Some really creative entrepreneurs, they don't start till 10, they go till well into the night,
Some start at 4 a.m. and we're all different. So it's understanding you're maximizing energy and impact here. And so I'm usually hitting the ground running at about 730 from a work standpoint, you know, and then I'll go pretty hard till 630. Well, now at 57 years old, finally, after 30 years of doing that, I'm realizing that I'm going to work down to about 40 hours a week.
That's a little side note because the point is it can change over time. But for 30 years, that was my formula. And so a great way to describe it, a podcaster gave me this analogy as I was teaching this, and they said, think about it as like a fuel efficiency gauge in your car.
And when you step on that accelerator, there's this maximum fuel efficiency that if you press the accelerator too hard, you're going to burn through too much gas, too soft, you're not getting enough efficiency. And so that's what we're doing here. We're dialing in your perfect formula for maximum output.
Well, here's how I would... answer that a couple of different ways. So just like I described with me, after 30 years, I'm making a shift now to 40 hours. I think the short answer to your question is yes, but I think there's a deeper answer that says you still, at the end of the day, have a formula. And I would argue that it's almost like the triathlons you're preparing for is kind of part of your
driven entrepreneur. Yeah, yeah. It's part of my work day, for sure. I would call that part of your work, but that's just me. But my point is, coming back to me as an example, you know, yes, you'll have weeks that that increases because of what you're working on. Like when I sold EOS Worldwide, it was a very intense three-month period that I was working more than that.
But I could see myself burning out. So what I believe is if you look at the long haul, I grew EOS Worldwide 40% per year for 15 straight years because I stayed committed to that container and capacity. I may have been able to increase that growth rate if I put more time in, but it would have burned me out. And so this kind of gets back to almost like 10-year thinking.
It's looking at your life and what kind of balance do you want to have in your life? Because my point is we all have a formula. You don't need to put as much time in your business. I feel it. They'll have a lot of energy in the tank. And so you fill it with something else.
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