Living The Red Life
10 Disciplines to Maximize Your Impact & Inner Peace w/Gino Wickman
Mon, 18 Nov 2024
In this episode, we’re joined by Gino Wickman, a renowned entrepreneur, author, and creator of the Entrepreneurial Operating System (EOS). Gino shares his invaluable insights into achieving entrepreneurial success while maintaining balance and avoiding burnout. Drawing from his 30 years of experience, he discusses the importance of finding a personal "magic formula" for work-life balance. Gino emphasizes the delicate equilibrium between pushing yourself hard enough to avoid boredom, but not so hard that you burn out. He highlights the concept of a "work container"—a framework for maximizing energy and output while staying within your capacity for both work and life. Throughout the conversation, Gino offers practical advice on optimizing productivity and maintaining focus, from how to structure your workday to how to adapt your formula over time. He also explores how business owners can scale effectively, noting that, like building a skyscraper, once a business is up and running, it requires less day-to-day effort to maintain. Gino also dives into the importance of systems and delegating effectively to prevent overload. He encourages entrepreneurs to constantly assess their capacity, stay aligned with their values, and make strategic adjustments when necessary, ensuring long-term growth and sustainability in both their personal and professional lives.CHAPTER TITLES03:00 - Impact & Purpose06:00 - Finding Your Formula09:00 - The Work-Life Balance Formula12:00 - Energy and Efficiency15:00 - Shifting Over Time18:00 - The Burnout vs. Boredom Balance21:00 - Work Container and Business Growth24:00 - The Role of Systems in ScalingConnect with Gino Wickman:https://the10disciplines.com/BOOK TITLE - ShineConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What is the significance of impact and purpose in entrepreneurship?
In a 10-year business cycle, this is what typically happens for us as entrepreneurs. We have two great years, two terrible years, and six pretty good years. When you're going through those two really tough years, you feel like it's game over. You're getting your ass kicked. You're getting killed. But just as quickly when you're in the two great years, it doesn't last forever.
And so you just have to stay sharp because the second you think you got it figured out, the universe is going to kick you in the ass and introduce you to the two tough years.
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland, and change your life. What's up, guys?
Chapter 2: How can you find your personal formula for success?
Welcome back to another episode of Living the Red Life. Today, we're gonna dive in So a bit of mindset, a bit of personal development outside of the normal, typical marketing strategy and funnels. We've got Gino Wickman on the podcast today, and I'm really excited for this episode because it is a little different.
We're going to dive into 10 key disciplines for maximizing your impact and inner peace. Gino, welcome to the show.
Thank you, Rudy. Thrilled to be here.
Chapter 3: What is the work-life balance formula that entrepreneurs can use?
Looking forward to hopefully impacting a few lives today. Yeah, so look, everyone listening, they're entrepreneurs. You generally, as an entrepreneur, I feel we are 10 times more caring of personal development, building a dream life, becoming the best version of ourselves, whether it's in our business, whether it's with our ads, whether it's making our product better.
And I think out of everything, you are the most important product yourself, right? So for the audience listening today, what are they going to learn over this podcast? And what's a bit of your background bringing you here?
Yeah, well, I'll flip those two and start with the background that'll lead right into why this topic today. And so my background is that I am obsessed about helping entrepreneurs. So I am one. I'm an entrepreneur who helps entrepreneurs. I've been doing that for 35 years. It's in my blood. And like I said, it's my obsession.
Chapter 4: How can you optimize your energy and efficiency?
and so with that in the last 25 years i've created five pieces of content in the world that help entrepreneurs get everything they want out of their business and lives and so very quickly the first piece of content is called entrepreneur elite for a startup entrepreneur or early stage even an entrepreneur in the making wrestling with whether or not this is for them next is rocket fuel and that's for when that entrepreneur
That visionary needs their integrator counterpart for how to find that counterpart and grow the business to the next level. The third piece of content is EOS or my book, Traction, where that helps that entrepreneur and their leadership team build and run a great business. The fourth is EOS Life, which is helping those leaders then live their ideal life.
And then the fifth piece of content, and what we're going to talk about today, is the 10 disciplines in a new book I wrote called Shine. And so if you think about those five pieces of the content and why I start there is that's really the life of the entrepreneur. That's the climb that we all make. Everything I teach, I've lived it myself as an entrepreneur.
Chapter 5: How should your strategies shift over time?
I started by turning around a family business, getting it out of deep, ugly debt, running again, we successfully sold it. And then I set off to build the next business and help entrepreneurs, which is EOS Worldwide. And I sold that about six years ago. And so again, my passion is helping entrepreneurs. And so wherever you are on that entrepreneurial journey,
One of those pieces of content will help you as you make your climb.
You and I decided we're going to go all the way to the top of the climb to the mountain and focus on 10 disciplines because you can apply these at any point in your journey to help you absolutely maximize the impact you're going to make on the world, really expand and maximize your energy, and give you more inner peace, the bonus byproduct of implementing these in your life.
Chapter 6: What is the balance between burnout and boredom?
Well, yeah, and I mean, a couple of things, you know, as the audience are listening to this and see this launch, they're probably going to say, Rudy, how the heck did you have Gino on? He didn't talk about systems and all. So I'll probably have to have you on for a second episode just to talk and geek out about that.
Like, I built my company to 110 employees, and I like to think I'm pretty good at ops and systems. And I think as you go to 10 million plus in revenue, you die without them. And I've certainly...
uh dodged a few deaths as we've been working on our systems and processes and and i know you've been so fundamental with those systems and those books for tens of thousands or probably millions of entrepreneurs i read them
Chapter 7: What is a work container and how does it support business growth?
know early on in my journey and i have to refer back to them and refer my c-suite and all my clients back to them so firstly amazing job on that and thankful you've done for most entrepreneurs that don't have a clue what a system is or a process uh but you know that that it's impressive and we'll definitely maybe dive into that in another session but for today let's talk about the disciplines can you maybe give us a few to kick us off um and dive into some
For sure. Here's what I like to do. I find this to be the best way for the audience to absorb the content is what I'll do is I'm going to give you all 10 high level pass just so you know what they are. And then you know your audience better than I do. And so if there's one, two, three or four that really jump out at you, let's drill deep into those.
If you're not sure, I'll go with my gut and what my guts tell me about your audience. But here they are at a high level. And so, again, the 10 disciplines to maximize your energy impact inner peace. Number one is 10 year thinking. Number two is take time off. Number three is know thyself. Number four, be still. Number five, know your 100%. Number six, say no, dot, dot, dot, often.
Chapter 8: Why are systems crucial for scaling a business?
Number seven, don't do $25 an hour work. Number eight, prepare every night. Number nine, put everything in one place. And number 10, be humble. And so very quickly with these 10 disciplines, after living them for about 25 years myself in the businesses that I'd built and becoming a pretty darn good entrepreneur,
and a pretty darn good person in my personal life, I was asked to speak and it was time to come up with new content for this particular audience. And I soul searched, what are the disciplines, the habits, the things that I've lived by for decades to kind of build and create what I have. And that's where these bubble to the surface. I did the talk. It was so well received.
It has now just taken on a life of its own. And so I'm just really excited to share these with your audience.
Yeah, I think I always kind of joke, like I think for me, like how I boil it all down, I say life for me, I'm always trying to optimize five areas and I'm yet to master like all five at an amazing level at once. But, you know, business and finance, personal relationships, friendships, health, and then hobbies and fun. That's kind of like how I look at my life and five buckets.
that I'm always trying to work on. And I'm normally good at getting like three or four really great. And then there's one or two lagging. And then you kind of switch over here. It's like spinning plates, but I'm only 33. So I got some more time to really try and master all five. But I would love to start at the top with the like the big vision.
Like I think, you know, I think the 10 year vision would be great. Let's start there.
And so we call it 10-year thinking, okay? And so because this is more about just having a vision, it's shifting your whole energetic being to thinking in multi-decade terms. And so it's all about shifting from that typical driven entrepreneurial spirit and energy where you want everything now, now, now, today, this week, this month, to expanding that time horizon.
And so each discipline starts with a bold statement. And so the bold statement is my way of saying, if you would just give me blind faith and just do this one thing, you will get all the benefits of the discipline. And so I'll start with the bold statement and then I'll paint a little color around the discipline and let's see where the conversation leads us.
And so the bold statement around discipline number 110, you're thinking is shift your mind from short-term thinking to thinking in 10-year timeframes. If you will do that, it's the most incredible thing. It happened for me at 35 years old when I fully embraced this over 20 years ago. And all of a sudden when I did, Time slowed down. There was this incredible peace that came over me.
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