Godard Abel

Just like your kids, you put your hand on the stove and it really hurts, but then you don't do it again.

And the second company, we learned a lot.

Because after we sold big machines to Oracle, actually after we'd started G2, we decided to do another one.

Because right after Oracle bought big machines, we're like, wow, there's going to be a big vacuum in the Salesforce ecosystem.

And there's still a big need for sales configuration quoting tools.

So we decided to build another one.

We partnered with Max Rudman.

He was already building an app called Code Quickly.

And we started at the beginning of 2014.

That's Max and I. Those are ribbon cutting.

It was like a really shitty office in the Chicago suburbs.

A suburb called Highland Park.

But I think we actually had two rooms.

One room had like eight people.

That was G2.

And then we opened the back room.

And I remember the heating system in the building didn't even work.

But then, and at the time, Max's original product had about a million ARR.

And then in two years, we scaled it.

Actually, we beat that plan.