Graham Priest

speaker

386 appearances 1 recordings 1 series first heard Mar 2020 last heard Mar 2020

Graham Priest’s voice in public audio — every appearance, attributed to the second.

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Elucidations · Elucidations Episode 124: Graham Priest discusses Buddhist political philosophy · 21 Mar 2020 podcast

Absolutely.

And um I don't know how much you know about modern advertising, but um one of the founding fathers of advertising was a guy called Bernays, who was actually the nephew of Sigmund Freud.

Um Bernardes was active in the nineteen twenties and he was the first person who applied modern advertising techniques.

He reckoned he could sell anything.

You just have to appeal to people's

Egos, their subconscious feelings of inferiority, blah blah blah blah.

So a lot of the modern advertising techniques were developed by Bernays.

Now, later on, Bernays worked for not only advertising companies but for political parties.

And his techniques were used in terms of political salesmanship.

So a lot of them have been taken over by political advertising and so on.

So you're

Your comment about advertising of products for sale applies equally to political advertising nowadays.

I mean they they're attempts to manipulate your psyche, not for your benefit, for goodness sake, but for the benefit of whoever is making the adverts, or whoever is paying for the adverts to be made, let's say.

Okay, look, Marx is very good on this.

So the kind of view that you're explaining is a view that you find being developed in the West in the seventeenth, eighteenth century.

It's contractualism.

So you find it in Hobbes, in Locke.

And the thought is that everybody is an autonomous agent.

Everybody is sort of completing themselves with a bunch.

And then we all come together.

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