Grant Irving

But it's like, as was written in GQ.

you matter if your clips are seen.

There's not a way to express to larger media apparatuses now and culture in general being like, people really love the thing that we're doing.

We have people who actually give a shit about the product.

Thank you.

And if you're neutral on it, also thank you.

But like...

The currency that translates is this no money and actually like no actual audience gives a shit about you thing, which is short form views.

It's kind of like going to a Chuck E. Cheese and being like, I'm so rich in Chuck E. Cheese two tokens, but you can't translate it outside of there.

So it's like, these clips are hollow.

Short form video is crashing and burning.

It has reached an exhausting place.

And it is yielding very little return for 99.9% of people.

But if you are a clavicular who is able to get into the imagination of the few gatekeepers who don't realize that they are radicalized because they're still on Twitter, and they then think that this has cultural relevance, that's how...

someone like him gets like extremely propped up.

Would you argue that it's like, he's the only person that short form video is like still working for or a clavicular like figure?

I do want to believe that he is, that he is like, like there's like, like he keeps like infiltrating.

I show speeds assistance and they're like, and he still gets the tips broken to him.

It's classic, classic platform behavior.

So then you need 19 accounts that are not that big, but are all spamming the different clips versus one hub.