Greg Eisenberg

speaker

631 appearances 8 recordings 1 series first heard May 2024 last heard 11 Feb

Greg Eisenberg’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

Appearances

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The Startup Ideas Podcast · 80 mins of advice to level up your life with lifehacks · 29 Jul 2024 podcast

Instagram to others would be the most addictive. So I just remove the ones that are addicted to me. And, uh, It's just the experience on desktop isn't as dopamine friendly than on mobile. You've got to be crazy to put social media apps on your phone. You've got to be crazy, period.

No, actually I don't. You don't? No, but sometimes I will say if I'm out of the house for like a really long time or I'm traveling or something and I've got like a tweet or something that I just can't get out of my head. A banger. A banger as the kids say. I'll download it and... And quickly push it live and then delete it after.

I tweeted this and someone who listens to the pod was like, yeah, and the river goes into the river into steps into the river. Remember from like four episodes ago? The worst analogy ever. Yeah. I made like the worst analogy ever.

So I read a book a long time ago and maybe this is actually interesting because we're going to talk about books later, but it was called Made to Stick.

So I read it maybe 15 years ago at this point. And it talked a lot about how do you communicate in a way that sticks with people. And one of the ways is just analogies. The reality is when you have a conversation with someone for an hour, they're going to remember one or two things.

Even egg juice, right? It's so visual. You can kind of picture it. I can picture it. Oh yeah, you can smell it, unfortunately.

So analogies work. And in the context of business specifically, like creating content, selling people, analogies just really stick in people's minds.

The other thing related to this that some of the smartest entrepreneurs I know do is they make it conversational when they're writing copy or they're communicating.

So what they'll do is, instead of saying, I remember a story that Steve Jobs said, and just explaining what the story is, you say, when Steve Jobs was at WWDC and everyone thought that BlackBerry owned mobile, Steve Jobs goes up on stage, he goes, So using the words, he goes, and then you just talk like you are Steve Jobs.

When you're conversational and you talk like the person that you're bringing up, it puts the person listening, gives them a front row seat, and it is just a way more effective way to get your point across.

No, I don't know him, but... You need to get him on your podcast. I do. I do need to get him on the podcast.

The funniest part of what you just said was that you tried to do Neville Medora's accent, but then you just used your own accent.

Yeah. Like you started talking about Steve Jobs and then you're like, oh, give me a second. And you like pull up a black turtleneck and you just start changing. Yeah.

When I first moved to San Francisco, I became friends with a group of 10 Japanese people who had just moved to San Francisco too. They all could barely speak English. Really, they were learning about American culture and stuff like that. And one of the first things I noticed was every time I'd meet them, they would show up with a gift.

And although I didn't need a pancake mix as a gift, which was one of the gifts, it didn't need stuff like that. It was just so nice that they showed up with a gift. So I took that to heart. And when I was in my early 20s, I remember I bought a thousand mini Buddhas. Because who doesn't want luck of a mini Buddha?

No, I gave... So I spent... I gave out those... It was like the year of the Buddha. I gave out all a thousand Buddhas that year.

Yeah, I had a lot of meetings. In my early 20s, I would just like meet with anyone. Yeah. And... People just like started talking about it.

Yeah. People started talking about it and I like kind of became known as like the guy who showed up with gifts. From that, and by the way, I was giving gifts to like the founder of Uber who I just like randomly met and all these crazy people that I shouldn't have been in those rooms, but I was in those rooms and they would send me an email right after and be like, by the way, thanks.

I'm looking at the Buddha right now.

So it works, especially if you're trying to build your network and you're trying to create a lasting impression in people's minds.

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