Greg Eisenberg

speaker
631 appearances 8 recordings 1 series first heard May 2024 last heard 11 Feb

Greg Eisenberg’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

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But Jack Butcher's brain is essentially Jack Butcher up into today and previously. Now, Jack Butcher could decide to go from black and white to red and yellow tomorrow. And then it does become a game. Content then becomes a game of cat and mouse. I think that's the trend that is beginning.
I mean, it sucks. I hate that world too, by the way. Just to be clear, I hate it. And it's not fun because people like me and you who put stuff out there and we spend so much time crafting things and then the next day, It gets copied or duplicated. Totally. It feels wrong. But the point I, you know, that's the negative side of this.
The positive side of this is there is a ton of opportunity to be building things. Totally.
Exactly.
I'm going to get back to the book steps in a second. Sorry, sorry, sorry. Before I get back, I have to say this little story. Claude was down yesterday. And I noticed Claude was down, I'll be honest. I was trying to use it for a software project and I wanted some help on it. And I went onto Twitter and I was like, is Claude down? And a bunch of people were saying it's down.
And I saw a tweet, someone said, a very well-known entrepreneur, I won't say who it is, but a very well-known entrepreneur says, I literally thought I was going to have a productive morning today and I can't go to work because I don't have Claude. That's kind of scary.
Totally. Now, with that being said, let me tell you how you can use clothes to make $100,000 a month.
So... So then you got your outlines. So you've used ChatGPT or Cloud to make the outlines. You used the Cloud to make the chapter drafts. One of the things I would do is I would write, prompt something like, pretend I'm the editor. And here's the 10 ways in which I write. And just give them detailed instructions of how you write. And you can train that. I could train that based on Justin Welsh.
I could say, here's 100 posts that Justin Welsh has done. Write like Justin Welsh. And then bring out... Justin generally is a very clear thinker. And he generally never buries the lead. These are things that you can pull out and that you can put in into Clode.
yeah their projects their projects functionality is pretty amazing that is yeah exactly yeah yeah i i find that the project's functionality is light years ahead of like chat gpt's memory and things like that yeah totally the project functionality in itself is worth the 20 a month oh 100 yeah uh then you you can use uh not many people know this but grammarly uh
They've got an AI for... Well, a lot of people know it, but I've been using it a lot recently for just real-time editing and proofreading. You can also use Jasper AI for content generation. Because you're going to be reading a bunch of these articles that Claude's going to be outputting, and you might be like, wow, this is actually not that good.
So if you need new ideas, you can use something like Jasper.ai. The Hemingway app. Have you ever used that?
Can you talk about how it works and how you use it?
There you go. That's really helpful to know. I actually, I should do that. But yeah, with a book, it's also equally important. So you want to put that content into Hemingway and check the readability and areas that you can improve. There's a tool called, then the next thing I do, there's a tool called Bookstat. I had never heard of it, but heard about it just through the research of this.
And the coolest thing it does is like our buddy Sahil Bloom is launching a book. And wouldn't it be cool to see if, you know, if I was competing against Sahil Bloom in terms of his book, how many pre-orders a day is he getting? and the trend around that. So it's basically a subscription data service.
And I think you're going to see a lot of these pop up, just a lot of these subscription data services in a bunch of different industries. But it just gives you real-time stats that'll help you change the positioning of your book, title, chapters, and help you around the marketing of it.
Totally. And you actually go on their website and it looks like it's a website from 1999.
The next thing I would do is you have to templatize your book. So it has to... You can use... I think it's lulu.com. They have an AI-powered formatting tool. So it's ready for print. Print. But you also need a cover design. So, you know, could you use AI to create the cover design? Yeah, you can use Dali 3 or Mid Journey.
I'm starting to feel that a lot of those tools are just like, you can tell it's AI generated. I don't know if you can do that.
Exactly. So you can use an agency. We have an agency that we built, designscientist.com. A little plug there. Or just find someone. Go to Upwork or Fiverr or whatever, whatever your budget fits, and get a human to design it. Nothing wrong with that. The book cover matters. The book cover really, really matters.
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