Greg Eisenberg
speaker
631 appearances
8 recordings
1 series
first heard May 2024
last heard 11 Feb
Greg Eisenberg’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
Yeah. That is a really big idea that you're sharing, which is how do you be the node in all these different industries? And someone listening... You don't need to pick a node in publishing, which might be overwhelming, but you can pick a node that's in a sub-niche and still be that. And those businesses have huge sticking power and are great to create.
Yeah.
Totally. But you're not actively building it today, right? It's just an idea.
I love it. I love it. Say less, my friend. This is a big idea. I also have the same issue, which is even though I use less tools than that in content, I still feel like I'm going from place to place and I'm getting basically content whiplash. That's how I feel.
Yeah, and this could be really big. We often forget, but Hootsuite's a billion dollar company. Even on the indie hacker side, I just had Tebow from Tweet Hunter on. He sold it for $10 million. So there's a lot of demand for creator tools. And if you can build this efficiently, I think people would pay for it.
So what you're kind of saying is it's similar to like the Mr. Beast chocolate Feastables. It's like, why are you buying a Feastables over a Hershey's chocolate bar? It's like, I know, Mr. Beast is my guy. I love him. I want to show you something real quick. I just, off camera, right before I came on, I had this thing called a Midday Square. Have you seen this product? I have not.
It's cool packaging. Functional, yeah. So if you're not watching on this YouTube, on YouTube... By the way, if you're not watching on this on YouTube, just go to YouTube and subscribe and comment and do those things. But here it is, the Midday Square cookie dough flavor. And when you pull it into the other side, what do you see? Oh, three faces. Who are these three people?
They've been actually building this company. This is Jake... This is Jake, Nick, and Leslie. They're the three co-founders. They've got like 100 plus thousand followers and they've been building this business in public, the highs, the lows, creator-led company. And you buy the product because, I mean, the product's great, but it's also because you want to, it's almost like a tip.
You're like tipping the creator's journey. You're like, this person has given me so much value in my day-to-day life, therefore three bucks for the chocolate bar.
A hundred percent.
I think most people operate that way.
Even subconsciously, subconsciously.
Yeah. Some people are completely the opposite.
Yes, exactly. And I think this is the beginning. This packaging, where the people are in the packaging, is the beginning of a bigger trend. They're going to take more and more real estate. The chocolate you see over here is still 99% of the packaging. The people is only 2%. In the future, I'm sure it'll be like 50% the people, 50% the chocolate.
Yeah. You'll be like, why am I eating? Oops. I hope I'm not eating like a leg right now.
Cool. Justin, this has been great. Didn't think we'd go here, but this has been fun. My creative juices are flowing. How are you feeling?
Amen. If people want to support Justin Welsh and find you on the internet, where could they go?
Cool.
Good seeing you, my man. Later.
The Startup Ideas Podcast · 80 mins of advice to level up your life with lifehacks · 29 Jul 2024
podcast
I'm not chasing generational wealth. I don't need hundreds of millions of dollars or billions of dollars. This came to me a couple of years ago. We got offered a $100 million blank check to basically scale out late checkout and build out a bunch of new products faster, acquire faster products. Just take our model and just add steroids to it.
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