Greg Hickman

So seven, eight months.

And

We got it to that.

It's really difficult to get in touch with the owners of independent specialty retail.

A lot of gatekeepers that are marketing managers that don't know a lot about marketing, they're also getting hit up 30 times a day by people probably just like me or that at least would put me in that bucket.

So getting calls has been pretty hard.

They're all super budget conscious.

This was focused on... So the mobile marketing engine was... This was mobile marketing engine.

So I'm explaining why the pivot.

Got it.

So the biggest thing that I found, the challenge is that they don't yet understand mobile and they don't even think that they have a problem.

So if there's no pain, I'm coming in trying to show them that there's a pain, then educate them on mobile and make that connection that mobile can help them with this pain, which makes a really long sales cycle.

Yeah.

Totally.

So in the pivot, I looked back and it's back to kind of my earlier point, like what skills do I have that I can leverage right now?

I had...

I previously just got certified using Infusionsoft, which is a marketing and sales automation tool.

And I've been falling in love with marketing automation and implementing stuff for my own business that has been really, really helpful, as well as a few campaigns for other people in the past.

So I said, okay, what if I can go to an audience that understands the pain of needing more time?

They're a solopreneur or someone with a small team that is building an online business, which is essentially a crowd that I have...