Greg Isenberg
👤 PersonAppearances Over Time
Podcast Appearances
And then Chris was a big haggler and got me to read a bunch of books. I realized, no, the price is not the price. Most people, if you ask them, will give you a big, huge discount. And so what I found over time, though, was as our company got bigger, I had to delegate negotiation. And no one wants to do negotiation. An employee does not care to do negotiation. First of all, it's really awkward.
It's really, really uncomfortable. Two, it slows everything down. You just want to choose the desk you want to buy and just buy it. And to get the deal takes like three weeks sometimes. So it's time. And then incentive. Why do they care? It's like, why is it worth it for them to spend all this time and money to save... a couple thousand dollars to you.
It's really, really uncomfortable. Two, it slows everything down. You just want to choose the desk you want to buy and just buy it. And to get the deal takes like three weeks sometimes. So it's time. And then incentive. Why do they care? It's like, why is it worth it for them to spend all this time and money to save... a couple thousand dollars to you.
It's really, really uncomfortable. Two, it slows everything down. You just want to choose the desk you want to buy and just buy it. And to get the deal takes like three weeks sometimes. So it's time. And then incentive. Why do they care? It's like, why is it worth it for them to spend all this time and money to save... a couple thousand dollars to you.
That's a couple thousand dollars of profit to them. What does that mean? It's like maybe another couple of dollars on their bonus or something like that. And so I have been, it's kind of been driving me crazy and I've tried to train people over and over again. I've been like, Hey, read like this negotiation book or use like, you know, use this GPT bot or whatever, but nobody ever does it.
That's a couple thousand dollars of profit to them. What does that mean? It's like maybe another couple of dollars on their bonus or something like that. And so I have been, it's kind of been driving me crazy and I've tried to train people over and over again. I've been like, Hey, read like this negotiation book or use like, you know, use this GPT bot or whatever, but nobody ever does it.
That's a couple thousand dollars of profit to them. What does that mean? It's like maybe another couple of dollars on their bonus or something like that. And so I have been, it's kind of been driving me crazy and I've tried to train people over and over again. I've been like, Hey, read like this negotiation book or use like, you know, use this GPT bot or whatever, but nobody ever does it.
And so, um, We actually started a company called TechSource about six months ago, and we started another one even three or four years ago, which we sold to Ramp actually, which is why we like recreated this business basically. But what it does is it negotiates software on your behalf.
And so, um, We actually started a company called TechSource about six months ago, and we started another one even three or four years ago, which we sold to Ramp actually, which is why we like recreated this business basically. But what it does is it negotiates software on your behalf.
And so, um, We actually started a company called TechSource about six months ago, and we started another one even three or four years ago, which we sold to Ramp actually, which is why we like recreated this business basically. But what it does is it negotiates software on your behalf.
So Amazon S3, any enterprise software, HubSpot, Rippling, you know, you name it, anything that you use, they will basically evaluate what what you're using, how many seats you have, and then they'll go and negotiate and do the procurement on your half. And the savings are insane. Like we've saved people like 60, 70% across some of their largest vendors.
So Amazon S3, any enterprise software, HubSpot, Rippling, you know, you name it, anything that you use, they will basically evaluate what what you're using, how many seats you have, and then they'll go and negotiate and do the procurement on your half. And the savings are insane. Like we've saved people like 60, 70% across some of their largest vendors.
So Amazon S3, any enterprise software, HubSpot, Rippling, you know, you name it, anything that you use, they will basically evaluate what what you're using, how many seats you have, and then they'll go and negotiate and do the procurement on your half. And the savings are insane. Like we've saved people like 60, 70% across some of their largest vendors.
So I'm obsessed with this idea, but for everything. So if I want to buy a house, I want to literally be like, hey, that's the house I want. You call the guy and you save me as much for every year. I'm going to give you 20% of everything you save under a certain amount. If the asking price is a million bucks and you get it for 800K, I'll give you 25% of the savings.
So I'm obsessed with this idea, but for everything. So if I want to buy a house, I want to literally be like, hey, that's the house I want. You call the guy and you save me as much for every year. I'm going to give you 20% of everything you save under a certain amount. If the asking price is a million bucks and you get it for 800K, I'll give you 25% of the savings.
So I'm obsessed with this idea, but for everything. So if I want to buy a house, I want to literally be like, hey, that's the house I want. You call the guy and you save me as much for every year. I'm going to give you 20% of everything you save under a certain amount. If the asking price is a million bucks and you get it for 800K, I'll give you 25% of the savings.
And I think that is a very interesting business idea. It really works best, obviously, with big purchases, houses, cars, that kind of stuff. But doing an acquisition of a car or a house, it's not a lot of work. you could probably do the actual negotiation in a few hours.
And I think that is a very interesting business idea. It really works best, obviously, with big purchases, houses, cars, that kind of stuff. But doing an acquisition of a car or a house, it's not a lot of work. you could probably do the actual negotiation in a few hours.
And I think that is a very interesting business idea. It really works best, obviously, with big purchases, houses, cars, that kind of stuff. But doing an acquisition of a car or a house, it's not a lot of work. you could probably do the actual negotiation in a few hours.
And so I think this is a great business for somebody who, A, loves to negotiate, and then B, would want to train up a sales force to do this. And that could be as simple as going to the Philippines or Latin America and just getting these people to read a couple books and hyper-incentivizing them and aligning them and giving them an LLM.