Greg Isenberg

I went from zero to 145,000 followers in about 14 months on LinkedIn. Now I know what you're thinking. LinkedIn is mega cringe. And I was like you too, until I saw all the value I was getting from LinkedIn, literally millions of dollars of revenue flowing into our businesses. I think you should give it a shot.

I went from zero to 145,000 followers in about 14 months on LinkedIn. Now I know what you're thinking. LinkedIn is mega cringe. And I was like you too, until I saw all the value I was getting from LinkedIn, literally millions of dollars of revenue flowing into our businesses. I think you should give it a shot.

And okay, maybe you don't need to give it a full shot, but you can give this episode a full shot. Learn how to grow really big on LinkedIn, a bunch of hacks that are not being shared anywhere, like how to create LinkedIn video and why LinkedIn video matters. Someone's going to listen to this podcast and make millions of dollars, so that's for sure.

And okay, maybe you don't need to give it a full shot, but you can give this episode a full shot. Learn how to grow really big on LinkedIn, a bunch of hacks that are not being shared anywhere, like how to create LinkedIn video and why LinkedIn video matters. Someone's going to listen to this podcast and make millions of dollars, so that's for sure.

And okay, maybe you don't need to give it a full shot, but you can give this episode a full shot. Learn how to grow really big on LinkedIn, a bunch of hacks that are not being shared anywhere, like how to create LinkedIn video and why LinkedIn video matters. Someone's going to listen to this podcast and make millions of dollars, so that's for sure.

It's a in-person podcast that was filmed at IP2, which is Andrew Wilkinson's event. People paid thousands of dollars to be there. You get the benefit of being there, but you didn't have to fly to Victoria, British Columbia. So hope you enjoy this episode. And if you did, comment below and let me know what you think. Enjoy. A little bit about Greg.

It's a in-person podcast that was filmed at IP2, which is Andrew Wilkinson's event. People paid thousands of dollars to be there. You get the benefit of being there, but you didn't have to fly to Victoria, British Columbia. So hope you enjoy this episode. And if you did, comment below and let me know what you think. Enjoy. A little bit about Greg.

It's a in-person podcast that was filmed at IP2, which is Andrew Wilkinson's event. People paid thousands of dollars to be there. You get the benefit of being there, but you didn't have to fly to Victoria, British Columbia. So hope you enjoy this episode. And if you did, comment below and let me know what you think. Enjoy. A little bit about Greg.

So started and sold three VC-backed companies, was an advisor to Reddit, TikTok, and now I run a cash-flowing holding company like some of you here. What's in the cash-flowing holding company? Where do you make money from? We've got four agencies. Three of them are productized agencies that use AI, of course. AI-assisted SEO, AI-assisted ads, design agency, internet communities.

So started and sold three VC-backed companies, was an advisor to Reddit, TikTok, and now I run a cash-flowing holding company like some of you here. What's in the cash-flowing holding company? Where do you make money from? We've got four agencies. Three of them are productized agencies that use AI, of course. AI-assisted SEO, AI-assisted ads, design agency, internet communities.

So started and sold three VC-backed companies, was an advisor to Reddit, TikTok, and now I run a cash-flowing holding company like some of you here. What's in the cash-flowing holding company? Where do you make money from? We've got four agencies. Three of them are productized agencies that use AI, of course. AI-assisted SEO, AI-assisted ads, design agency, internet communities.

So my whole thesis, like what I'm betting my entire career on, is this one funnel that I call the ACP funnel. So it's basically A stands for audience. You build audience up top. Then you convert that audience into a community. And then you build a product for that community. So when we start a business, most people start a business, they build software. They'll go and build a CPG product.

So my whole thesis, like what I'm betting my entire career on, is this one funnel that I call the ACP funnel. So it's basically A stands for audience. You build audience up top. Then you convert that audience into a community. And then you build a product for that community. So when we start a business, most people start a business, they build software. They'll go and build a CPG product.

So my whole thesis, like what I'm betting my entire career on, is this one funnel that I call the ACP funnel. So it's basically A stands for audience. You build audience up top. Then you convert that audience into a community. And then you build a product for that community. So when we start a business, most people start a business, they build software. They'll go and build a CPG product.

We don't do that at all. We start a Twitter account. And if the Twitter account gets traction or an Instagram account or the TikTok account, then we know that there's something there. We'll create a community and then we'll build up that product. What's a specific example of a product that you've built to sell to a community like that?

We don't do that at all. We start a Twitter account. And if the Twitter account gets traction or an Instagram account or the TikTok account, then we know that there's something there. We'll create a community and then we'll build up that product. What's a specific example of a product that you've built to sell to a community like that?

We don't do that at all. We start a Twitter account. And if the Twitter account gets traction or an Instagram account or the TikTok account, then we know that there's something there. We'll create a community and then we'll build up that product. What's a specific example of a product that you've built to sell to a community like that?

So we built a business called BoringMarketing.com, which, you know, will probably do seven, eight million dollars in ARR next year. And it started off as a Twitter account called at Boring Marketer. Yeah, you have people like, I know you're friends with Cody Sanchez, talking about boring businesses, right? But no one was talking about boring marketing.

So we built a business called BoringMarketing.com, which, you know, will probably do seven, eight million dollars in ARR next year. And it started off as a Twitter account called at Boring Marketer. Yeah, you have people like, I know you're friends with Cody Sanchez, talking about boring businesses, right? But no one was talking about boring marketing.

So we built a business called BoringMarketing.com, which, you know, will probably do seven, eight million dollars in ARR next year. And it started off as a Twitter account called at Boring Marketer. Yeah, you have people like, I know you're friends with Cody Sanchez, talking about boring businesses, right? But no one was talking about boring marketing.