Greg Jericho

Yeah, basically the ACCC is accusing them of deceptively pricing items, suggesting that they're on sale, whereas in reality they were not real sales.

So what the case with Woolies is focused on is...

A dozen or so items out of a big long list of items that the ACCC found.

Things like, we're talking Tim Tams and Fab and Tiny Teddies and all these other items.

All the good stuff.

All the good stuff.

Yeah, a good example is FAB where the ACCC are basically saying that for 425 days, a two-kilogram pack of FAB was $7.

And then for 19 days, Woolies raised the price of that to $14.

and then announced, oh, it's on sale at $8.

And the ACCC is saying, really?

Actually, what you've done is raised it from $7 to $8, but you just put in a little 19 days at a higher price so that you could say it's on sale, it's a price cut.

And Woolies and Coles did this for a range of items where for a long time it would be at a certain price,

They'd raise it for a couple of weeks, maybe three weeks, and then drop it to a higher price than it had been previous, but below that sort of short-term price.

And the accuracy is saying, look, that's not a real sale.

That's you manipulating the system.

Well, what was the say?

Well, it is a sale, though.

It was $14.

Now it's $8.

It has been dropped.