Greg McKeown

And it's not really a story about whether you should have made a different decision or not.

That isn't even the point about the story.

In a way, the story, one way to think about it is how much all of us are conditioned to

in certain ways.

Your experiences with Steve Ballmer, right?

Like not the only conditioning experiences, but those experiences previously, when you then see it again at Microsoft, you go, look, I can't sign up for that kind of feeling all the time.

And yes, actually you're a different thing, but we don't know.

Will you be successful?

Is one person, is it going to turn it around?

Is there going to be something different coming from it?

And fortunately, I would say in a lot of ways, he has been successful.

But I love the story.

I love the background.

I love the support of this observation.

Yeah, they were famous for it, right?

That's the dumbest thing I've ever heard, screaming that in meetings.

Then you go from that to nonviolent communication is a big culture shift that's being attempted.

Building on it, though, it's the reason I even shared the Satcher story that we went down this sort of Microsoft riffing here is a solution that is an antidote.

And it was first described in 1952 by Carl Rogers.

And I'm not going to suggest that he's the only person who's ever written about this, but it was a very important breakthrough.