Greg McKeown

Well, I think that the way I think about it is that we are either in or approaching a truly limitless era, right? Like that's the good news. The bad news is that the obstacle to that is the noise. In some ways, it's both the obstacle and the raw material. The enabler, yeah. It's both. But figuring out how to navigate that

Well, I think that the way I think about it is that we are either in or approaching a truly limitless era, right? Like that's the good news. The bad news is that the obstacle to that is the noise. In some ways, it's both the obstacle and the raw material. The enabler, yeah. It's both. But figuring out how to navigate that

Well, I think that the way I think about it is that we are either in or approaching a truly limitless era, right? Like that's the good news. The bad news is that the obstacle to that is the noise. In some ways, it's both the obstacle and the raw material. The enabler, yeah. It's both. But figuring out how to navigate that

And we're using this disorientation word and noise comes from the Latin nausea. And so when we say, yeah, we feel all this noise in our world, it's like, yes, we actually feel nauseous. It's seasickness. And so when we go on social media and we're absorbing so much information that way, including news, right? So it's not just influences in the original sense of the word.

And we're using this disorientation word and noise comes from the Latin nausea. And so when we say, yeah, we feel all this noise in our world, it's like, yes, we actually feel nauseous. It's seasickness. And so when we go on social media and we're absorbing so much information that way, including news, right? So it's not just influences in the original sense of the word.

And we're using this disorientation word and noise comes from the Latin nausea. And so when we say, yeah, we feel all this noise in our world, it's like, yes, we actually feel nauseous. It's seasickness. And so when we go on social media and we're absorbing so much information that way, including news, right? So it's not just influences in the original sense of the word.

Oh, you should wear these clothes or live this way. It's not just that. It's all of the things, all of the information is getting... put through that lens, that process to us. When we get off social media, it's like, where are we? We don't even know where we are. We don't know what's up, what's down. And so it's like reactivity becomes a lifestyle rather than, yes, well, sometimes I'm reactive.

Oh, you should wear these clothes or live this way. It's not just that. It's all of the things, all of the information is getting... put through that lens, that process to us. When we get off social media, it's like, where are we? We don't even know where we are. We don't know what's up, what's down. And so it's like reactivity becomes a lifestyle rather than, yes, well, sometimes I'm reactive.

Oh, you should wear these clothes or live this way. It's not just that. It's all of the things, all of the information is getting... put through that lens, that process to us. When we get off social media, it's like, where are we? We don't even know where we are. We don't know what's up, what's down. And so it's like reactivity becomes a lifestyle rather than, yes, well, sometimes I'm reactive.

It's like, we're just constantly in this reactive state.

It's like, we're just constantly in this reactive state.

It's like, we're just constantly in this reactive state.

Well, I mean, let's start with this, right? Like, I haven't named this law. You and I are going to name this law, maybe. And it's this, that the highest priority today is the least likely thing to happen. Hmm. So that's the strangest thing. And I stand by that. I believe that's a law, at least a law in this era.

Well, I mean, let's start with this, right? Like, I haven't named this law. You and I are going to name this law, maybe. And it's this, that the highest priority today is the least likely thing to happen. Hmm. So that's the strangest thing. And I stand by that. I believe that's a law, at least a law in this era.

Well, I mean, let's start with this, right? Like, I haven't named this law. You and I are going to name this law, maybe. And it's this, that the highest priority today is the least likely thing to happen. Hmm. So that's the strangest thing. And I stand by that. I believe that's a law, at least a law in this era.

It might be that it's a natural law and it's just a human bias that's just really challenging to overcome. But when I go through a planning process in the day and I've identified the priority, when I look at it, I think there's no way that would have happened today. It doesn't even always happen after I've defined it. I might not even make any progress on it today.

It might be that it's a natural law and it's just a human bias that's just really challenging to overcome. But when I go through a planning process in the day and I've identified the priority, when I look at it, I think there's no way that would have happened today. It doesn't even always happen after I've defined it. I might not even make any progress on it today.

It might be that it's a natural law and it's just a human bias that's just really challenging to overcome. But when I go through a planning process in the day and I've identified the priority, when I look at it, I think there's no way that would have happened today. It doesn't even always happen after I've defined it. I might not even make any progress on it today.

But I'm like, if I hadn't defined it, there's no way I would have made any progress. Like we react. to either complete trivia, the trivial many, or maybe to important things, or maybe to urgent things. But the essential, the most important thing, the most important relationship, that is never the thing that happens first, unless you make it so.

But I'm like, if I hadn't defined it, there's no way I would have made any progress. Like we react. to either complete trivia, the trivial many, or maybe to important things, or maybe to urgent things. But the essential, the most important thing, the most important relationship, that is never the thing that happens first, unless you make it so.