Greg Raiz

And so they came to us with a challenge of micro navigation.

So people who are visually impaired, they can use GPS to navigate themselves to a bus stop.

But they have they can only get within 30 or 50 feet of that bus stop.

And so if you're standing within 30 feet of a bus stop, the bus will blow right by you.

And so the challenge that came to us with is how do you get people exactly to a bus stop?

And so we spent a lot of time thinking through the problem.

studying users, doing usability, testing products and prototypes, building the backend systems, and then working with them hand in hand to make sure that the product is a successful launch.

So we launched it in the city of Boston just earlier this week, and they're looking at how they can replicate the system and apply it to other cities and municipalities as well.

Sure.

RunKeeper was a great story.

So they actually, the founder came to us really at the infancy of this company.

You know, he had this idea of building fitness mapping.

And it wasn't necessarily even an iPhone app.

It was, hey, I want my runs and my fitness tracked on a website.

And this was right around the time that the iPhone... He wanted it for himself.

Well, he's an avid runner.

He'd seen some competitive products that had it as web products.

And so he thought he could do a better job in the web because he was more knowledgeable about running.

And so we looked at it and we actually said, hey, there may be a timing opportunity because we think that the iPhone will have a GPS.

That was kind of what the Mac rumor boards were saying.