Greg Segall

There's different types of metrics that we look at, especially at the stage of the company.

You know, most people, obviously revenue, you know, that's one big one we're trying to see.

We're also trying to track, you know, daily and weekly active users internally.

You also want to track how many gifts are going through based on each individual user that's actually in using the platform as well.

But then we also have other internal metrics too, just based on like conversion rates, you know, because the conversion rates to us is really the results on how the use case is actually performing.

So we try and track that very closely with each individual customer.

And then, you know, as a whole across the different industries that are actually doing that as well because

that really is what the fundamental success and what the SaaS platform is built off of.

Because if we're able to get you a meeting right now, which, which will happen anywhere between, you know, a third to an eighth of the cost of what it is now, uh, then that's a huge reason for you to be able to pay.

And there's, there's a lot of value in that beyond just saying, well, it's a gift.

Like to us, we're not a gifting company.

We're a software company.

Oh my God.

In the tens of thousands.

Um,

I don't know.

I mean, our average customer right now is sending at least at least a thousand gift options, you know, to folks, you know, per year.

And then again, there's a certain conversion, you know, that's on that as well, because, again, the beauty of the model that we built is that when you send the gift option, they only pay when the gift is accepted.

Yeah.

So instead of you saying, hey, I'm going to send off, you know, 50 or 100 Yeti coolers, you know, to these folks and we can say, well, cool, send those same hundreds of