Greg Segall

you know, a hundred Yeti coolers or a thousand Yeti coolers off to these folks, but do it using Alice.

And then you're only going to pay for about between six and 30% of whatever's accepted.

So you end up saving money overall.

That's a good question.

Uh, I don't have the number off the top of my head, but it was in the, in the millions.

I'm hoping right now we're aiming to quote four times that right now.

Well, I looked at, first of all, we were very lucky.

We had 15 investors that wanted to come into the round.

So we were very lucky, and I did a lot of due diligence.

I spent almost between four to probably closer to six weeks doing due diligence on every one of the funds.

And if you look at all the funds that we ended up choosing, I was very mindful of bringing on all funds that had operators as the folks that I'd be working with.

So if you look at like Eric Paley from Founder Collective, or you look at, you know, Larry Bond from General Catalyst, or you look at, you know, Peter Blacklow from Boston Seed, for example, you know, all these guys had run businesses before.

So they had empathy and understanding for what the business was all about.

So when you talk about valuation, I also looked at it in terms of, you know, I was optimizing for the investors instead of the valuation.

Like we probably could have eked out another two to $3 million on valuation, but we decided not to.

And I decided to go with the investors.

that I wanted based on, you know, what they thought, you know, in the stage that we are in the business, um, to, to go from there.

So from my perspective, the evaluation and looking at it from a SaaS business was just like, look, there's a huge opportunity here because of the early indications of what we were able to do with prospecting and all the, and the early indications of what we're able to do to generate ROI for our customers.

So when I backed out my numbers and I showed them what we thought we can be, that was an easy way for us to be able to justify the valuation.

Uh, we had done like eight times.