Greg Silverman

I had no money when I started the company.

Yeah.

So we license a product called Concentric Market.

And basically it's designed to bring people's data together, put it in a system and allow them to forecast how well their business plans or marketing strategies are going to work.

Yeah, it's a seat license and you pay per user.

No, I think it's a breakthrough, right?

It's a really great tool in the sense of

how accurate we are and how, how fast we help people change their decision-making.

Yeah, so first off, we're not predictive analytics.

We're a forecasting capability.

And what we've done is bring five sciences together that came from social science into one planning platform.

So we actually create mathematical representations of consumers, how they make decisions, how they talk to each other, how they consume media, and then forecast what's likely to happen for political campaigns, marketing campaigns, social policies, anything where there's an alternative where people are choosing between one thing or another.

Yeah, so we work with a large automotive company, and they were going to launch a new version of a car.

And we started working with them four years in advance of the launch.

So we started to recreate the market, train the system to understand how their market worked.

And two years before the launch, with a new powertrain, new features, new pricing, we were able to estimate how well the car would sell two years in advance.

And when it launched, we were 94% accurate on the actual vehicle sales for the first year of the car.

So that allowed them to drop features that they might not have needed.

It helped them tailor their advertising.

And they saved $160 million in deferred capital and got to market six months earlier.