Greg Stewart
đ€ SpeakerAppearances Over Time
Podcast Appearances
This is a CrossFit modality.
Can we get to CrossFit people using content?
And that was just iteration.
We would do something.
And so you'd say like, what does a CrossFit person care about?
What do they care about?
What's their problem solution statement?
What should a coach say to get you in?
We learned about hooks.
What you say in the beginning, the first three seconds, it matters.
What should a hook look like?
What do I need to say?
It gets a billboard that I need to get your attention very quickly.
And we had a lot of bad content that didn't work.
And then we had stuff that started to work.
And we have these whiteboards where we dissect every inch.
It's like, what is she wearing?
What word was first?
What was the setting of the gym?
What was the movement?