Greg Stewart

This is not go sell the business.

Let's go build the generational business in consumer that solves the most problems for the most amount of people.

What I think about is product expansion and user expansion and product expansion.

There's no like, oh man, that's brilliant.

It becomes obvious when you look at it, but we lost nutrition.

Now we have inputs and we have outputs.

Our members want us to tell them what supplement do I need to go take to make me whole?

They want to buy that from us.

Those will become businesses for Ladder when there's critical mass and it becomes very clear that this is a real problem that we can solve uniquely for the business.

So all of those things start to open up.

I think there's user expansion too.

We have a very specific user.

It's a very big market, but it's not everybody in fitness right now.

So we think about Ladder, it's how do I get 100 million people to be working on Ladder every day?

It might be a different problem set than the current product right now.

We spent time thinking about how do we get the people earlier in their fitness journey into ladder?

Because if you think about our product, it's progressive programming.

So they need to know that programming is valuable.

They've got to be in the strength training.

Okay, that's its own bucket.