Greg Stewart

They need to be willing to pay for that, use a phone during a workout.

All these things are big market, but they're inhibitors to broader fitness.

And we've got this content library that is not valuable to our members.

Our members are paying us not to think.

They don't want any choice.

They want to know on Monday, what exactly should I do?

And we asked this question in a survey.

We said, what would you pay for the whole library?

And it was like a dollar because it's not valuable to them.

I already have my Monday workout.

I don't need 10,000 workouts, which is every other fitness product.

So I think it's going to be a path.

It's not this year.

It's not next year where we give the individual content away.

where we give away every other product, which is just the library, because the library isn't valuable and isn't what our members are paying for.

But it starts to map to how consumers in the outer rings of fitness are consuming content.

What we learn, an investor would come in and say, who's your biggest competitor?

Is it Peloton?

It's like, no, it's YouTube.

By far.