Greg Stewart

It's not even close.

It's people going to YouTube and typing, 45-minute upper body dumbbell, give me a workout, and then consuming it on YouTube.

YouTube's not built for fitness, but the content lives there.

We need an on-ramp to ladder that mirrors that consumption pattern.

There's amazing content, the best content.

You're getting it on YouTube.

It all lives here.

It's free.

There's motivational mechanics that are important.

It amplifies the importance of social and the power there.

So I think there will be a freemium component that

It will be the right moment to hit on it, but we've been talking about it and thinking about it for a long time on how do we get to the wider rings.

And then over time, you move those people just like we do on TikTok into this concept of a plan.

Hey, now you've done 40 workouts.

They're in seven different teams, but you're not really happy that your results aren't there.

I got a different way.

We can tell you exactly what it should be.

The analogy I give to folks outside the business is you're working on a puzzle.

Puzzle, you got the picture on the box, you got all the pieces, you got 10,000 pieces.

And the picture is what you want to go build.